Home/Demand-Side Platforms (DSP)/dataxu vs AdmedoUpdated on: March 29, 2024

Compare dataxu vs Admedo

88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
86% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
86% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

DataXu is the industry's number one programmatic media activation, marketing analytics, and data management solution. Dataxu's objective of assisting marketers in fully comprehending how marketing investments result in sales and successful client relationships has come to fruition. And we're delighted to say that Dataxu works with the world's leading agencies and companies to generate genuine results and demonstrate how marketing affects the bottom line. Dataxu was created in 2009 on the belief that data science could improve marketing. Not only are agencies and companies more efficient and profitable, but consumers are also more individualized and engaged. Dataxu assists marketers in bettering their advertising through the utilization of data. Their platform enables you to communicate with real people across all media, including television, and to capture customers' attention when and where it matters most. DataXu is laser-focused on assisting you and your team in overcoming difficult business obstacles by giving you the data-backed confidence you need to prove your accomplishments. Excellence, Collaboration, Innovation, Trust, Customer Obsession is important to DataXu. ..show more

Your agency should have a programmatic offering that’s market-leading. Get all the features, service, and professional advice needed to develop a business model that both reflects your unique programmatic positioning and gives you leverage in a competitive marketplace. Stop wasting time and money on the wrong tech stack - They know your business is one of a kind. As the only fully customizable DSP, Their solutions fit snugly to your resource, strategy, and budget. Add transparent insights, and your ability to make better decisions will lead to greater efficiency and ROI. ..show more

Features

AI Optimization Uses AI and machine learning to maximize a campaign's performance

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Budget Management Analyzing financial information to ensure all operations are within budget

Contextual Targeting Targeting based on content on the site

Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.

Demographic Targeting Targeting based on age, gender, marital status, income, education

Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Geo Targeting Targeting based on location, city, timezone, and country

Mobile Advertising Allows for ads to be placed and tracked in mobile apps

Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions

Reporting Sends instant status reports about the task with customer feedback

Retargeting Ability to retarget previous impressions to your site across the web

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Massachusetts, United States / +1-844-432-8298

High Holborn, London / +44 20 3603 8610

API

N/A

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

dataxu Custom Plan
Custom

Features

  • AI Optimization
  • Audience Targeting
  • Brand Safety and Fraud Protection
  • Budget Management
  • Contextual Targeting
  • Creative Management
  • Demographic Targeting
  • Frequency Capping
  • Geo Targeting
  • Mobile Advertising
  • Omnichannel Campaign Management
  • Private Marketplace
  • Real-time Bidding
  • Reporting
  • Retargeting

Contact the Vendor for Detailed Pricing Information

View Price Page
Admedo
Custom

Features

  • Ease and Simplicity
  • Intelligent Targeting
  • Transparency&Control
  • Brandsafety,Fraud and Viewability
  • Online Reach
  • Data Management
View Price Page

SCREENSHOTS

dataxu Screenshots
Admedo Screenshots

INTEGRATIONS

    NA
  • Admedo

ALTERNATIVES

Top alternatives to dataxu

MediaMath TerminalOne Marketing OS™
MediaMath TerminalOne Marketing OS™
StackAdapt
StackAdapt
The Trade Desk
The Trade Desk
Choozle
Choozle
Adzooma
Adzooma

Top alternatives to Admedo

StackAdapt
StackAdapt
The Trade Desk
The Trade Desk
Choozle
Choozle
Adzooma
Adzooma
Bidtheatre
Bidtheatre