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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

dataxu logo
Demand-Side Platforms (DSP)

4.1 1 user ratings

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iPaaS Software

4.4 7 user ratings

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Overview

Description DataXu is the industry's number one programmatic media activation, marketing analytics, and data management solution. Dataxu's objective of assisting marketers in fully comprehending how marketing investments result in sales and successful client relationships has come to fruition. And we're delighted to say that Dataxu works with the world's leading agencies and companies to generate genuine results and demonstrate how marketing affects the bottom line. Dataxu was created in 2009 on the belief that data science could improve marketing. Not only are agencies and companies more efficient and profitable, but consumers are also more individualized and engaged. Dataxu assists marketers in bettering their advertising through the utilization of data. Their platform enables you to communicate with real people across all media, including television, and to capture customers' attention when and where it matters most. DataXu is laser-focused on assisting you and your team in overcoming difficult business obstacles by giving you the data-backed confidence you need to prove your accomplishments. Excellence, Collaboration, Innovation, Trust, Customer Obsession is important to DataXu. Read more Adelphic is an enterprise-grade programmatic software that helps brands, agencies, and other large media buyers to engage with their clients/customers across numerous formats and devices like desktop, mobile, digital out of home, TV, audio, etc. The software provides its users with an intuitive platform where they can plan, measure, and execute their campaigns through a self-service platform. It enables marketers to plan, measure, and achieve their media campaigns without compromising on data transparency and scale. Users can target, forecast, and manage new segments by matching their customer data against several registered users through the software. Adelphic allows its users to use known identity attributes such as purchase history, demographics, and web browsing activity to define audience segments. The software enables its users to maintain the identities of one’s customers with the help of this fully integrated platform, which connects offline activities and various devices with real people allowing the users to seamlessly measure and execute campaigns. It is driven by first-party data that brings the accuracy of people-based targetting into program-based ad buying. Read more
Pricing Options
  • Free Trial Not Available
  • dataxu Offers Custom plan.
  • Free Trial Not Available
  • Starts at $3000.0.
SW Score & Breakdown

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    79%
  • Momentum
    60%
  • Popularity
    80%
SaaSworthy Awards # 3 Most Worthy # 3 Most Popular
Not Available

Technical Details

Organization Types Supported
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • SaaS/Web/Cloud
Modes of Support
  • Business Hours
  • Online
  • Business Hours
  • Online

Reviews & Ratings

User Rating
4.1/5 1 user ratings
4.4/5 7 user ratings
Ratings Distribution
  • Excellent

    34%
  • Very Good

    46.2%
  • Average

    17%
  • Poor

    0.9%
  • Terrible

    1.9%
  • Excellent

    50%
  • Very Good

    40%
  • Average

    10%
  • Poor

    0%
  • Terrible

    0%
Review Summary

Users generally find Dataxu to be a powerful and feature-rich demand-side platform (DSP). They appreciate its user-friendly interface, comprehensive reporting and analytics capabilities, wide range of ad formats and targeting options, as well as its ability to integrate with other marketing tools. However, some users have reported experiencing issues with the platform's stability, customer support, and data accuracy. Additionally, Dataxu's pricing is considered to be on the higher end, which may not be suitable for all businesses.

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Pricing

Pricing Options
  • Free Trial Not Available
  • dataxu Offers Custom plan.
  • Free Trial Not Available
  • Starts at $3000.0.
Pricing Plans
Monthly Plans Annual Plans

dataxu Custom Plan Custom

Adelphic $3,000.00 $3,000.00 per month

 
View Detailed Pricing
View Detailed Pricing

Screenshots & Videos

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Vendor information

Company Details Located in: Massachusetts, United States Located in: Irvine, California
Contact Details

+1-844-432-8298

https://www.dataxu.com/

949.861.8888

https://www.adelphic.com/

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