Compare Crayon Data maya.ai vs OWOX BI

Summary

Crayon Data’s flagship product maya.ai is a 2-sided B2B2C platform that enables banks to connect its customers with merchants. On the demand side, the platform provides customers a personalized discovery to fulfilment journey based on their tastes and preferences. On the supply side, the platform provides a supply of offer merchants and provides these merchants the ability to size opportunities, target relevant customers, onboard offers and track performance. Banks get the ability to understand customer’s tastes, choose from pre-curated AI campaigns and onboard relevant merchants. As a result, Banks benefit from increased customer engagement and a new revenue stream through affiliate income. The platform is cloud agnostic, leverages richly curated and vast external datasets, and proprietary AI algorithms to identify the tastes of individual customers and delivers personalized recommendations in real-time through easy-to-use APIs across multiple customer touchpoints. ..show more

OWOX BI is a business intelligence platform that assists you in achieving your company’s objectives and goals more quickly and easily. This marketing intelligence software helps you in automating your business income by measuring marketing. With OWOX BI, you can automatically import cost data from Criteo, Bing Ads, Facebook, and other ad sources into Google Analytics. You can analyze ad campaigns with a familiar interface and redistribute your spending efficiently along with extracting all of the information that you require to do sophisticated marketing research. This platform eliminates the need to hunt for connectors or clean and process data by hand; all the data from your website, offline store, Google Analytics, advertising providers, call-tracking, and CRM systems are combined in a single place. It provides ready-to-use datasets in the most logical and easy format possible. To acquire whatever reports you want, you can use the OWOX BI Smart Data's easy interface. Additionally, users can create reports on ad campaigns, RFM, ROPO, CAC and LTV reports, cohort and CPA partners analysis, to determine what works best in their marketing. ..show more

Ad hoc Analysis A statistical model, analytical report or any other type of data summary particularly designed to answer a single, specific business question.

Ad hoc Query Helps in answering a query as and when it arises

Ad hoc Reports Creates impromptu reports as and when the occasion requires

Benchmarking Setting up standards and targets for your team and team members, so that they are performing at their best

Dashboard A digital insight of reports and other workings on a single screen

Data Analysis Helps in analyzing stored raw data and converting them into useful reports

Key Performance Indicators Evaluating and measuring the performance of the business which will help you make informed decisions and correcting past mistakes

Profitability Analysis Forecasting the profitability of any particular proposal or optimizing the profitability of an existing project

Strategic Planning Defining future strategy or direction based on well-detailed reports and forecasts.

Trend Indicators Helps you in understanding the present situation and where your business is heading so that you can make decisions accordingly.

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