Home/Mobile Analytics Software/Countly vs AppsFlyerUpdated on: March 29, 2024

Compare Countly vs AppsFlyer

87% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
95% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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87% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
95% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Countly is an Analytics platform to engage the customer in Web, Desktop and Mobile applications. It is a secure platform to process data points in the cloud and on-premises to optimize business development. Small, Medium and Large companies make use of the software. ..show more

AppsFlyer is an attribution platform that allows marketers and advertisers to manage, measure, and analyze which campaigns drive results. With its accurate data and customer-centric approach, it’s the number one choice of leading brands. It promises deep integrations with every media source including marketing platforms such as Google, Twitter, and Facebook. The pre-configured postbacks send all the right engagement data to partners, thus helping users to build advanced audience campaigns. With the real-time TV attribution feature, users can measure the impact of TV campaigns and can also streamline efforts by using deep integrations with WyWym TvTvm Adalyser, Shazam, and TvTy. The overview dashboard is designed in a way so that it can help marketers to make strategic decisions about their mobile marketing performance. Users can protect their business from mobile ad fraud with enterprise-grade protection. The platform’s deep linking technology helps brands to create the best experience across every digital touchpoint with its email, social, SMS, referrals, and web-to-app features. ..show more

Features

A/B Testing Compares two versions of your website to see which one performs better

Cohort Analysis Identifies relationship between characteristics of users and their behaviours

Event Tracking Identifies the important events happening in your application

Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Push Notifications Allows you to send messages that pops-up on user's mobile device

Retention Tracking Tracks the user retention rate

Revenue Tracking Tracks the revenue of income in your application

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

London, United Kingdom

San Francisco, CA / (415) 636-9430

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Community Edition
Free

Your own analytics server. Power of open source meets analytics.

Features

  • Suuport : Support
  • Installation : Self-hosted
  • iOS and Android apps
  • Operating system : Ubuntu
  • Mobile application analytics and marketing for all major platforms
  • Server-to-server and web analytics via JavaScript and NodeJS SDKs
  • Desktop analytics for MacOS and Windows applications
  • REST based write API for any platform
  • Core analytics
  • Custom event tracking
  • Push notifications with media
  • Crash and error reporting
  • Read API
  • Database viewer
  • Database access

Enterprise Edition
Custom

Customizable, scalable, powerful. A game changer for analytics.

Features

  • License : Commercial
  • Support : SLA
  • Installation : On-premise / Cloud
  • White-labeling
  • Includes features of Community Edition plan, plus
  • Tablet dashboard
  • Operating system : Ubuntu / RHEL
  • User profiles
  • Behaviour based cohorts
  • Advanced segmentation via Drill
  • Retention
  • Funnels
  • Custom dashboards
  • Event and view flows
  • Revenue analytics
  • Push notifications with media
  • Behaviour based push notifications
  • Location based push notifications
  • Triggered (automated) push notifications
  • Push notification personalization
  • Attribution analytics
  • Segmented crash reporting
  • Symbolication and de-obfuscation
  • Individual user level granular data

Contact the vendor to get the latest pricing detail.

View Price Page
Zero
Free

Features

  • 12K conversions upon sign up
  • 30-day trial of premium add ons
  • Deep linking and custom redirection
  • iOS Universal Links & Android App Links
  • Custom short links and branded links
  • Web-to-app banners (Smart Banners)
  • Referrals and user invites
  • Social media landing pages
  • QR codes
  • Basic marketing analytics
  • Email service provider integrations
  • Self-service support
Growth
Others

6¢ / conversion

Features

  • Everything in Zero, plus:
  • Mobile attribution
  • Cohort and retention reports
  • Custom dashboard creation
  • Customizable campaign performance alerts
  • Basic LTV analytics
  • Basic ad spend reporting
  • Deferred deep linking
  • Basic fraud protection
  • Marketing analytics tools
  • Data report export
  • AppsFlyer mobile app
  • Tech & media partner integtations
  • Email support
Enterprise
Custom

Features

Everything in Growth, plus custom solutions including:

  • Cross-device and web attribution
  • Web-to-app attribution
  • TV and OTT attribution
  • Ad revenue attribution
  • Conversion path visualization
  • Cost aggregation
  • OneLink deep linking API*
  • Audience segmentation
  • A/B testing
  • Incrementality testing
  • Complete fraud protection
  • Professional fraud analysis
  • Raw data and APIs
  • Agency integrations
  • Dedicated customer success manager
  • Migration & onboarding support
  • Advanced online & onsite training access
  • Phone support
View Price Page

SCREENSHOTS

Countly Screenshots
View 7 screenshot(s)
AppsFlyer Screenshots
View 8 screenshot(s)

INTEGRATIONS

  • WordPress
  • Tableau
  • Segment
    NA

ALTERNATIVES

Top alternatives to Countly

Matomo
Matomo
Google Analytics
Google Analytics
CleverTap
CleverTap
AppsFlyer
AppsFlyer
Amplitude
Amplitude

Top alternatives to AppsFlyer

Google Analytics
Google Analytics
Adobe Analytics
Adobe Analytics
Kochava
Kochava
MoEngage
MoEngage
Mixpanel
Mixpanel