Compare Convertize vs Webtrends Optimize

Summary

Convertize offers software designed to simplify A/B testing and Nudge Marketing allowing users to implement them without any coding or statistical knowledge. A/B testing is a scientific method for comparing two versions of a webpage or a UI. Convertize provides the user with a visual editor, split URL testing capabilities, hybrid statistics, and A/B checklist. Autopilot feature uses algorithms to direct the traffic to the most persuasive pages. The software also allows for collaboration and is GDPR compliant. Users can also implement Nudge marketing employs social proof and uses tools such as priority notifications, order soon notifications, influencer notifications and more. The team of CRO and marketing experts rely on analysis and customer psychology offers CRO agency services. It first works with the users to understand the targeted customers. The team then conducts heat-mapping, session recording and segmentation procedures to make decisions driven by analysis and psychological data. ..show more

Webtrends Optimize is the best platform for increasing online conversions. It is a powerful, industry-specific portal that comprises a suite of tools for website optimisation. These tools are all aimed at enhancing the digital experience of the visitors. For starters, Webtrends Optimize offers the features of both AB and multivariate testing. AB testing is the one that is conducted with two or more versions of the same webpage. MVT or multivariate testing analyses the different components of the webpage and figures out the combination that works best for increasing traffic. Next in line is the website personalisation option that takes into account the various past behaviours of the visitors. The platform essentially uses web analytics to put together and curate a stellar customer journey. The same UI in the advanced editor is put to use in the case of server-side testing, incorporated with benefits like speed, reach effort and longevity. ..show more

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Heatmaps Heatmaps show where users have clicked on a page

Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences

Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them

Split Testing Splits web traffic among the different variations of a webpage being tested

Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not

Surveys Optimize survey response rate with A/B testing

Test Scheduling Allows the user to test the application at the scheduled time

Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.

• Mixpanel
• WordPress
• PrestaShop
• Wix
• Shopify
• Google Tag Manager

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