Compare Cocoon Media Management vs MarcomCentral

Summary

Cocoon is a Digital Asset Management tool that facilitates maximum impact for marketing and communication professionals. By using the software, users can manage all the essential media files at a central location. This helps in quick and easy accessibility to drive the creation of important collaterals. The best part is that all files are stored in the cloud, making it even simpler to access it, anytime and anywhere. Security is given prime importance in Cocoon and all files are stored in secure Dutch servers. For teams that collaborate often, sharing is made extremely simple, no matter how large the file size is. All these features help a business in managing its brand identity in a better way as all the latest resources are updated and synced in real time. It also offers a CDN for large businesses that want to dynamically load their assets throughout their web properties. ..show more

Marcom Central is a digital asset management solution that assists businesses in increasing sales by providing them with brand material that can be accessed from anywhere in the globe. It enables the user to manually add tags or search for keywords on each item or to let Artificial Intelligence do it for them. With Marcom Central, you can reduce the number of email attachments you send. You can share various photos and materials with team members on the go directly through your portal. The platform empowers and enables your teams to quickly design and distribute marketing material. Without making a request to marketing, you can simply update text fields to build a bespoke asset using dynamic templates with this platform. Users can build custom reports and analyse trends to improve collateral creation using best-in-class Business Intelligence. You can make a single update to all relevant assets to enforce brand rules by effectively managing disclaimers, trademarks, obsolete pictures, or logos. Users also get MarcomGather which is a tool that helps you find what you're looking for quickly and clearly. ..show more

Access Control Defines application access to various users. Includes role-based system that controls options to be displayed to different users based on their role

Asset Categorization Helps in dividing and organizing the digital asset collections under defined categories to make them more accessible

Asset Library Helps in systematically storing every possible digital media files like documents, audio & video files

Asset Sharing Helps in ensuring easy & fast sharing of digital media files across multiple social media platforms as well as with colleagues

Customizable Branding This feature enables the customization of brand marketing to meet specific requirements and preferences.

Metadata Management Helps in administering and managing the data that describes other data

Reporting (Analytics) Provides insightful reports and important business metrics to track and measure the outcomes and progress.

Search (Filter) Provides with advance and efficient search/ filter tools to get more refined findings or results

Version Control It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time.

Workflow Management Helps in managing and ensuring smooth flow of the tasks assigned to a team or organization

NA

• Sisense
• Google Analytics
• Fishbowl
• Adobe Marketo Engage
• Salesforce
• 123BizPlan

Top alternatives to Cocoon Media Management

Brandfolder

Bynder

MediaValet

MarcomCentral

Canto

Top alternatives to MarcomCentral

Brandfolder

Bynder

MediaValet

Canto

Wiredrive