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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | CleverTap is the only integrated analytics and engagement platform built to solve retention. Create more meaningful relationships with customers whether you have just launched an app, or have millions of MAUs, to increase customer retention and lifetime value. With CleverTap, brands can remove the hassle and cost of integrating and maintaining multiple platforms to analyze, segment, and engage users across mobile and web. Read more | Optimove is a tool that helps businesses scale their CRM Marketing and get repeat customers, leading to exponential growth. It provides businesses with Analytics by collecting, curating, engineering, and deriving insights from data, enabling them to understand customers and also understand what drives their behavior. Every Optimove user receives a customized predictive customer model, which reflects its distinct business DNA and unique customer data. It is a consolidated dataset that is continuously maintained as a 360 Degree Single customer view and consists of data from essential sources like first-party raw data, on-site user activity, third-party data, and campaign response history. The value-added in-built predictive micro-segmentation technology enables the delivery of customized messages, offers, and promotions to individual customers, fostering long-term loyalty and short-term engagement. At the core of Optimove is an advanced CDP which leads on-demand interactive analytics applications. These critical tools enable marketers to explore their personalized campaigns, degree of customer coverage, and customer segments. The tool also provides a customizable dashboard to monitor the KPIs that are important to any business. Read more |
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| SW Score & Breakdown |
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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User-Friendly Interface, Powerful Segmentation, Extensive Analytics Features, Excellent Customer Support High Pricing, Occasional System Errors, Slow Loading Times, Limited Customization Options |
Powerful Segmentation, Excellent Customer Support, Campaign Automation, User Friendly Interface Occasional System Slowness, Limited Real-Time Data, Complex Initial Integration, Lack of Flexibility for Customization |
| Review Summary |
Overall, CleverTap garners positive feedback from users who appreciate its user-friendly interface, comprehensive analytics capabilities, and effective segmentation and targeting features. Many reviewers mention that the platform's automation capabilities help streamline marketing campaigns and save time. Additionally, its ability to track user behavior and engagement metrics is highly valued. However, some users have expressed concerns regarding the complexity of the platform, particularly during the initial setup phase. Furthermore, its pricing model has been cited as a potential drawback for some users. |
Optimove garners positive feedback from users across multiple review platforms. Reviewers praise its robust segmentation and targeting capabilities, intuitive user interface, and comprehensive reporting features. The platform's ability to deliver personalized marketing campaigns and measure ROI is also highly appreciated. Some reviewers note that the learning curve can be steep for new users, but the customer support team is responsive and helpful. Overall, Optimove is lauded for its effectiveness in enhancing customer engagement and driving conversions. |
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CleverTap for Startups Others CleverTap for Enterprises Custom |
Optimove Custom Plan Custom |
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| Company Details | Located in: Sunnyvale,US | Located in: New York, New York Founded in: 2009 |
| Contact Details |
+1 415-513-5756 |
1-888-235-5604 |
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