Home/Demand-Side Platforms (DSP)/Choozle vs AppNexus Programmable PlatformUpdated on: March 28, 2024

Compare Choozle vs AppNexus Programmable Platform

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92% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Choozle is a self-service digital advertising software platform with control at its core. Choozle provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums—all from a single, intuitive interface. ..show more

Using the AppNexus Programmable Platform — you can build custom solutions that meet your clients’ unique objectives and create a competitive advantage for yourself. Leverage both AppNexus’ advanced machine learning and your business knowledge to buy inventory that delivers better business outcomes. Improve conversions or brand awareness by leveraging sophisticated targeting and optimization strategies. ..show more

Features

AI Optimization Uses AI and machine learning to maximize a campaign's performance

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Budget Management Analyzing financial information to ensure all operations are within budget

Contextual Targeting Targeting based on content on the site

Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.

Demographic Targeting Targeting based on age, gender, marital status, income, education

Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Geo Targeting Targeting based on location, city, timezone, and country

Mobile Advertising Allows for ads to be placed and tracked in mobile apps

Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions

Reporting Sends instant status reports about the task with customer feedback

Retargeting Ability to retarget previous impressions to your site across the web

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Colorado, United States / 970.744.3340

New York, United States / +1 (646) 825-6460

API

N/A

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

ChoozleGo
$99 Others

Starting at $99/month subscription + media spend with flexibility.

Features

  • Guided Platform Training with Choozle Academy
  • Choozle Support Center & Knowledge Base
  • Campaign Planning & Setup
  • Unlimited Advertiser Accounts
  • Campaign planning & setup with all self-serve targeting tactics
  • Tag management system with Choozle Smart Container Tag
  • Access to 60-plus premium third-party data providers
  • Standard campaign reporting
  • Data Targeting
  • Retargeting
  • Contextual Category Targeting
  • Contextual Keyword Targeting
  • Site Targeting
  • IP Address Targeting
  • Cross-device Targeting
  • Native Advertising
  • Geolocation Targeting
  • Private Marketplace
  • Connected TV
  • Audio Advertising
  • Email Advertising
  • Viewability
  • Brand Safety
  • Language Browser Targeting
  • Digital Out-of-Home - Available with minimum spend requirement
  • Geofencing & Geoframing - Availablew with minimum spend requirement
  • Custom Data Solutions (Site Conquestiing, Search Retargeting, Account-Based Marketing) - Available with minimum spend requirement
  • Lookalike Modeling - Available with minimum spend requirement
  • Custom Conversion Set ups & Dynamic Passback Tracking - Available with minimum spend requirement
  • Offline Attribution - Available with minimum spend requirement
  • Web Insights (Included in Data Package) - ADD-ON
  • CRM Onboarding - ADD-ON
  • IP Sourcing - ADD-ON

ChoozlePro
Custom

Starting with a 12-month commitment.

Features

  • Everything in ChoozeGo, plus:
  • Dedicated Account Manager
  • Advanced Reporting on Marketing Mix, Path to Conversion, & Supply Path Optimization
  • Forecasting & Campaign Planning
  • Brand & Campaign Measurement Studies
  • Advanced reporting across your marketing mix
  • Early access to eligible beta products
  • Digital Out-of-Home
  • Geofencing & Geoframing
  • Custom Data Solutions (Site Conquestiing, Search Retargeting, Account-Based Marketing)
  • Lookalike Modeling
  • Custom Conversion Set ups & Dynamic Passback Tracking
  • Offline Attribution
  • White Labeling
  • Starting with a 12-month commitment.
  • Dedicated Account Manager
  • Advanced Reporting on Marketing Mix, Path to Conversion, & Supply Path Optimization
  • Forecasting & Campaign Planning
  • Brand & Campaign Measurement Studies
  • Advanced reporting across your marketing mix
  • Early access to eligible beta products
  • Digital Out-of-Home
  • Geofencing & Geoframing
  • Custom Data Solutions (Site Conquestiing, Search Retargeting, Account-Based Marketing)
  • Lookalike Modeling
  • Custom Conversion Set ups & Dynamic Passback Tracking
  • Offline Attribution
  • White Labeling
View Price Page
AppNexus Programmable Platform Custom Plan
Custom

Features

  • AI Optimization
  • Audience Targeting
  • Brand Safety and Fraud Protection
  • Budget Management
  • Creative Management
  • Demographic Targeting
  • Frequency Capping
  • Geo Targeting
  • Mobile Advertising
  • Omnichannel Campaign Management
  • Private Marketplace
  • Real-time Bidding
  • Reporting
  • Retargeting

Contact the Vendor for Detailed Pricing Information

View Price Page

SCREENSHOTS

Choozle Screenshots
View 1 screenshot(s)
AppNexus Programmable Platform Screenshots

ALTERNATIVES

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