Compare Choozle vs Adform Demand Side Platform

Summary

Choozle is a self-service digital advertising software platform with control at its core. Choozle provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums—all from a single, intuitive interface. ..show more

Reach your target audience utilising extremely sophisticated targeting and your preferred formats across a variety of media. Utilize the DSP to make confident purchases across classic and developing channels like Audio, DOOH, and CTV. The DSP upholds the highest industry standards while enabling data-driven advertising for performance, branding, and prospecting campaigns thanks to Odin, Adform's cutting-edge AI. It has a vast list of features such as - One universal platform is used to seamlessly unleash the full potential of all important identification solutions, enabling improved advertising activation for contemporary marketers. It allows for seamless control of the whole campaign life cycle across all digital media because it is adaptable, transparent, and secure. One of their most beneficial features is their multiple wide partnerships - more than 300 Data, Inventory, and MarTech collaborations. Engaging with Adform FLOW's integration partners is a simple, quick, and uncomplicated process. They have partners like 1PLUSX , 4D data, Active Agent and Acxiom. Their Information Security Management System (ISMS) has ISO / IEC 27001 certification, and their data centres have Security Operations Centers (SOCs) certification. ..show more

AI Optimization Uses AI and machine learning to maximize a campaign's performance

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Budget Management Analyzing financial information to ensure all operations are within budget

Contextual Targeting Targeting based on content on the site

Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.

Demographic Targeting Targeting based on age, gender, marital status, income, education

Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Geo Targeting Targeting based on location, city, timezone, and country

Mobile Advertising Allows for ads to be placed and tracked in mobile apps

Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions

Reporting Sends instant status reports about the task with customer feedback

Retargeting Ability to retarget previous impressions to your site across the web

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