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Summary |
BuzzSumo has been regarded as the number one platform for content marketing. It provides actual and profitable insights on potential content pieces, besides enabling organisations to collaborate with the best influencers. It also helps in generating good quality content that is essentially high-performing and monitors the performance of each in real-time. The four key components of the platform make it an exclusive one for finalising good content and eliminating the underperformers. The first component is the feature that lets client companies discover the various kinds of content to gain more likes and shares. The second is the feature that essentially conducts research to analyse and narrow down on marketing points that are needed to build a good marketing strategy. The third component is an important one and it helps the companies to discover good influencers. Lastly, the monitoring feature of BuzzSumo lets client companies keep a track of the trends, likes and comments and notifies cashable opportunities as seen fit. ..show more |
Minter.io is an integrated social media analytics tool that offers in-depth insights, hourly updates and beautifully curated reports concerning social media accounts of an individual user. While it primarily caters to account activities on Instagram, users can also depend on Minter.io to get a comprehensive overview of their Facebook and Twitter accounts in real-time. It works by collecting data across supported social media channels, including hashtags. This way, it keeps track of the performance levels of individual hashtags and how they can be optimised. Furthermore, daily updates let users take a look into new follower demographics and curate their feeds accordingly. A benchmarking feature lets users measure their account performance levels compared to similar ones and make adjustments accordingly. The benchmarking criteria include follower growth, engagement rate, reach rate and more. Finally, detailed reports offered by Minter.io are quite helpful and can be exported in PDF, CSV, XLS and PPTX file formats. ..show more |
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