Compare Buffer vs Iconosquare

Summary

Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future uploads. The feature of auto publishing helps to publish content as and when relevant. One added feature of Buffer helps you to create a queue of posts and uploads them according to the schedule set by you. Buffer converts the number of likes, shares, comments tweets and other reactions of your post into numerical value which helps you to measure your post’s popularity on different social media platforms. Buffer also provides free trial which allows you to judge whether all your needs are being fulfilled or not. ..show more

Iconosquare is a planning and monitoring platform for a social network and works in particular with Instagram, and recently with Facebook. The social media management software (SMMS) was commissioned in 2011 under the name “Statigram.” Currently, more than 10 million subscribers use the platform worldwide. Commercial agencies, individuals and the best organization globally use this software platform. Instagram was a new sense of social networks compared to other popular social networks. Unlike other social media network, you can do following through photos and videos only. To make it easier to track fan scores and increase followers via Instagram, you need powerful analytics software, such as Iconosquare. With the latest updates to Instagram algorithms, your interaction is more important than ever. Publications are no longer displayed in chronological order. On the other hand, contributions with the highest participation rates obtain the highest positions. The SMM software tells you when your audience is interacting with your content. It shows this in the form of a graph with dark circles that also show when you write and pink circles indicating the time you need to publish. Above, with the social media management software, you can see what day is the best day and the best time for your audience, and you can browse through each field to see the exact participation rates. ..show more

Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using initiative drag and drop functionality with the calendar. An Instagram feed can be previewed before actually posting to see how exactly it will look post uploads and make changes accordingly. There are certain calendar views accessible as well, such as 'monthly' and 'weekly'. Users can even maintain an organized media library and keep all their photos, videos, and user-generated content at a central location, accessible on any device by the user's team. It is possible to add labels to media which can be searched for and filtered. They can also import their media via Dropbox and Google drive and make use of extensive analytics for insights. ..show more

Zoho Social is a cloud-based social media management software that is also available in SaaS version and can be run on many devices. The software helps users in monitoring multiple social media channels, doing multi account management and encourage multi-user collaboration too. Zoho Social offers social media performance analytics and data-driven actionable insights to facilitate taking informed decisions. With this software, you can manage and monitor the content and ensure better customer engagement. You can also monitor keywords and schedule multiple posts. You can create content and do automated publishing with the help of this social media management platform. ..show more

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NA

• Shopify

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• Zoho Desk

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