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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Buffer logo
Social Media Management Software

4.4 1,121 user ratings

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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hootsuite logo
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94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Sprout Social logo
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97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Later logo
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Overview

Description Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future uploads. The feature of auto publishing helps to publish content as and when relevant. One added feature of Buffer helps you to create a queue of posts and uploads them according to the schedule set by you. Buffer converts the number of likes, shares, comments tweets and other reactions of your post into numerical value which helps you to measure your post’s popularity on different social media platforms. Buffer also provides free trial which allows you to judge whether all your needs are being fulfilled or not. Read more Hootsuite is a popular social media management software that comes attractively stuffed with an array of collaboration features as well. The software contains collaboration features group calendars, cooperative writing, synchronous editing, content management, contact management, project management, task management etc. It includes other useful software features also like reputation management features, social media marketing features and social media monitoring features. Hootsuite supports multi-user collaboration. With this software, users can easily share engagement streams with your team. Users can better control multiple communication channels with this highly collaborative platform. Read more Sprout Social is an all-in-one social media management platform that enables businesses to unlock the full potential of social media. The software not just helps in marketing strategy but also in various area of the business. It streamlines and scales social engagement to increase visibility, improve responsiveness and boost efficiency. Sprout Social also simplifies and strengthens social media publishing by scheduling content and posts it at the right time to gain more engagement. A notable feature of Sprout Social includes strategic decision-making, which uses social media analytics that saves time and speeds up the data collection process. It also analyses audience responses and generates strategies accordingly. Sprout Social helps the user to spend less time on manual tasks and more on connecting with their audiences. There are agents available on this platform that offer tailor-made solutions to scale business. The software is appropriate for enterprises, agencies, advocacy, small businesses and customer care agencies. Read more Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using initiative drag and drop functionality with the calendar. An Instagram feed can be previewed before actually posting to see how exactly it will look post uploads and make changes accordingly. There are certain calendar views accessible as well, such as 'monthly' and 'weekly'. Users can even maintain an organized media library and keep all their photos, videos, and user-generated content at a central location, accessible on any device by the user's team. It is possible to add labels to media which can be searched for and filtered. They can also import their media via Dropbox and Google drive and make use of extensive analytics for insights. Read more
Pricing Options
  • Free Trial Available
  • Starts at $5.00. Offers Free-forever plan.
  • Free Trial Available
  • Offers Custom plan.
  • Free Trial Available
  • Starts at $249.00. Offers Custom plan.
  • Free Trial Available
  • Starts at $16.67. Offers Custom plan.
SW Score & Breakdown

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    99%
  • Momentum
    68%
  • Popularity
    93%

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    97%
  • Momentum
    67%
  • Popularity
    97%

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    90%
  • Momentum
    65%
  • Popularity
    90%

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    90%
  • Momentum
    76%
  • Popularity
    94%
SaaSworthy Awards # 1 Most Worthy # 3 Highly Rated # 2 Most Worthy # 1 Highly Rated # 7 Highly Rated # 14 Most Popular # 3 Most Worthy # 2 Highly Rated

Features

Total Features
9 Features
9 Features
9 Features
9 Features
Common Features for All
    Analytics (Social Media) Helps you analyse performance based on reaction to posts
    Auto Publishing Publishes scheduled posts as and when they become relevant
    Brand Tracking Helps to know the position of your brand on the social media network
    Content Management Helps you to create and customize your contents to make user and SEO friendly
    Customer Engagement Enables the brand to maintain contact with their potential customers
    Multi-Account Management Facilitates the usage of multiple social media account for a wider reach
    Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work
    Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence
    Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online
  • + 6 More - Show Less
    • Analytics (Social Media) Helps you analyse performance based on reaction to posts
      Auto Publishing Publishes scheduled posts as and when they become relevant
      Brand Tracking Helps to know the position of your brand on the social media network
      Content Management Helps you to create and customize your contents to make user and SEO friendly
      Customer Engagement Enables the brand to maintain contact with their potential customers
      Multi-Account Management Facilitates the usage of multiple social media account for a wider reach
      Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work
      Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence
      Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online
  • + 6 More - Show Less
    • Analytics (Social Media) Helps you analyse performance based on reaction to posts
      Auto Publishing Publishes scheduled posts as and when they become relevant
      Brand Tracking Helps to know the position of your brand on the social media network
      Content Management Helps you to create and customize your contents to make user and SEO friendly
      Customer Engagement Enables the brand to maintain contact with their potential customers
      Multi-Account Management Facilitates the usage of multiple social media account for a wider reach
      Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work
      Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence
      Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online
  • + 6 More - Show Less
    • Analytics (Social Media) Helps you analyse performance based on reaction to posts
      Auto Publishing Publishes scheduled posts as and when they become relevant
      Brand Tracking Helps to know the position of your brand on the social media network
      Content Management Helps you to create and customize your contents to make user and SEO friendly
      Customer Engagement Enables the brand to maintain contact with their potential customers
      Multi-Account Management Facilitates the usage of multiple social media account for a wider reach
      Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work
      Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence
      Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online
  • + 6 More - Show Less
  • Technical Details

    Organization Types Supported
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    Modes of Support
    • 24/7 (Live rep)
    • Business Hours
    • Online
    • 24/7 (Live rep)
    • Business Hours
    • Online
    • 24/7 (Live rep)
    • Business Hours
    • Online
    • 24/7 (Live rep)
    • Business Hours
    • Online
    API Support
    • Available
    • Available
    • Available
    • Available

    Reviews & Ratings

    User Rating
    4.4/5 1,121 user ratings
    4/5 6,016 user ratings
    4.3/5 3,816 user ratings
    4.2/5 971 user ratings
    Rating Distribution
    • Excellent

      60%
    • Very Good

      27.9%
    • Average

      6.2%
    • Poor

      2%
    • Terrible

      3.9%
    • Excellent

      41.1%
    • Very Good

      38.5%
    • Average

      10.8%
    • Poor

      3.1%
    • Terrible

      6.5%
    • Excellent

      50.3%
    • Very Good

      35.2%
    • Average

      9.8%
    • Poor

      2.8%
    • Terrible

      1.9%
    • Excellent

      60.9%
    • Very Good

      20.6%
    • Average

      6.6%
    • Poor

      3%
    • Terrible

      9%
    User Sentiments

      Ease of Use, Scheduling Functionality, Time Saving, Extensive Integrations

      Limited Features in Free Plan, Occasional Posting Errors, Instagram Integration Issues, Limited Analytics Functionality

      Easy Scheduling, Comprehensive Analytics, Comprehensive Dashboard, Extensive Integrations

      Unreliable Instagram Integration, Inconsistent Customer Support, Inaccurate Instagram Analytics, Limited Instagram Functionality

      Robust Reporting, Ease of Scheduling, User Friendly Interface, Extensive Integrations

      Inconsistent Instagram Integration, Limited LinkedIn Functionality, Occasional Post Failures, High Cost Per Additional User

      User-Friendly Interface, Visual Content Scheduling, Comprehensive Instagram Analytics, Linkin.bio Feature

      Limited Functionality on Free Plan, Inconsistent Auto-Publishing, Limited Customer Support Accessibility, Lack of LinkedIn Integration

    Review Summary

    Buffer is generally praised for its user-friendly interface, ease of use, and robust scheduling features. Many users appreciate its compatibility with various social media platforms, while others highlight its ability to streamline their social media marketing efforts. The sentiment analysis tools and collaboration features also receive positive feedback. However, some users express concerns about limited customization options, occasional bugs and glitches, and pricing compared to competitors.

    Users praise Hootsuite's user-friendly interface, comprehensive social media management capabilities, and robust analytics. They appreciate its ability to schedule posts, track engagement, and monitor multiple social media accounts from a single platform. However, some users have reported occasional technical issues and a learning curve associated with setting up and using the tool. Additionally, some users have expressed concerns about the cost of the software, particularly for small businesses or individuals with limited budgets.

    Reviews of Sprout Social highlight its user-friendly interface, robust scheduling tools, and comprehensive analytics as key strengths. Users appreciate the platform's intuitive design, which makes it easy to navigate and manage social media accounts. The scheduling features are praised for their flexibility and the ability to plan and publish content in advance. Additionally, the detailed analytics and reporting capabilities provide valuable insights into social media performance. However, some users mention occasional glitches and limitations in customization as areas for improvement. Overall, Sprout Social receives positive feedback for its user-friendly interface, scheduling tools, and analytics, making it a popular choice for businesses seeking a comprehensive social media management solution.

    Users praise Later's ease of use, time-saving features, and comprehensive analytics. They appreciate the user-friendly interface, drag-and-drop functionality, and ability to schedule posts in advance. The visual content calendar and post preview features are also well-received. Additionally, users commend Later's customer support, finding them responsive and helpful. However, some users have experienced occasional technical glitches and have expressed a desire for more advanced features such as A/B testing and more detailed analytics.

    Pros & Cons
    • User-friendly interface and ease of use
    • Robust scheduling features
    • Compatibility with various social media platforms
    • Streamlines social media marketing efforts
    • Positive feedback on sentiment analysis tools and collaboration features
    • Limited customization options
    • Occasional bugs and glitches
    • Pricing compared to competitors
    • User-friendly interface
    • Comprehensive social media management capabilities
    • Robust analytics
    • Ability to schedule posts, track engagement, and monitor multiple social media accounts from a single platform
    • Occasional technical issues
    • Learning curve associated with setting up and using the tool
    • Cost of the software, particularly for small businesses or individuals with limited budgets
    • User-friendly interface
    • Robust scheduling tools
    • Comprehensive analytics
    • Strategic decision-making using social media analytics
    • Tailor-made solutions for scaling business
    • Occasional glitches
    • Limitations in customization
    • User-friendly interface
    • Comprehensive features
    • Strong customer support
    • Intuitive design
    • Ease of scheduling and planning posts
    • Occasional bugs or glitches
      Read All User Reviews Read All User Reviews Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Available
    • Starts at $5.00. Offers Free-forever plan.
    • Free Trial Available
    • Offers Custom plan.
    • Free Trial Available
    • Starts at $249.00. Offers Custom plan.
    • Free Trial Available
    • Starts at $16.67. Offers Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Free Free

    Essentials $5.00 $6.00 per month

    Team $10.00 $12.00 per user / month

    Agency $100.00 $120.00 per month

    Professional Others

    Team Others

    Business Others

    Enterprise Custom

    Standard $249.00 $249.00 per month

    Professional $399.00 $399.00 per month

    Advanced $499.00 $499.00 per month

    Enterprise Custom

    Starter $16.67 $25.00 per month

    Growth $30.00 $45.00 per month

    Advanced $53.33 $80.00 per month

    Agency $133.33 $200.00 per month

    Enterprise Custom

     
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    Alternatives

     

    Screenshots & Videos

    Screenshots Not Available Hootsuite Timeline
    + 4 More
    Instagram profiles
    + 3 More
    Media Items
    Videos Video Thumbnail
    + 1 More
    Video Thumbnail
    + 1 More
    Video Thumbnail
    + 2 More
    Video Thumbnail
    + 2 More

    Vendor information

    Company Details Located in: San Francisco, California Founded in: 2010 Located in: Vancouver, Canada Founded in: 2008 Located in: Chicago, Illinois Founded in: 2010 Located in: Vancouver, Canada Founded in: 2014
    Contact Details

    Not available

    https://buffer.com/

    Not available

    https://hootsuite.com/#

    +1 866-878-3231

    https://sproutsocial.com/

    Not available

    https://later.com/

    Social Media Handles

    FAQs

    What are the key differences between Buffer, Hootsuite, Sprout Social, and Later?

    Buffer is known for its user-friendly interface and scheduling features, Hootsuite excels in collaboration and social media monitoring, Sprout Social offers comprehensive analytics and strategic decision-making tools, while Later specializes in Instagram scheduling and visual content creation.

    Which product offers the most comprehensive analytics and reporting capabilities?

    Sprout Social provides robust analytics and reporting features that help businesses track their social media performance and make data-driven decisions.

    Can I collaborate with my team on social media management tasks using these products?

    Yes, Hootsuite and Sprout Social offer multi-user collaboration features, allowing teams to share engagement streams and work together on social media campaigns.

    Which product is best suited for scheduling and planning Instagram posts?

    Later is a specialized tool for Instagram scheduling and planning, offering features like bulk scheduling, drag-and-drop functionality, and a visual content calendar.

    Can I integrate these products with other SaaS tools?

    Yes, Buffer, Hootsuite, Sprout Social, and Later offer integrations with various SaaS tools, including project management, CRM, and analytics platforms.

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