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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Buffer logo
Social Media Management Software

4.4 1,121 user ratings

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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hootsuite logo
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97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Later logo
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95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Overview

Description Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future uploads. The feature of auto publishing helps to publish content as and when relevant. One added feature of Buffer helps you to create a queue of posts and uploads them according to the schedule set by you. Buffer converts the number of likes, shares, comments tweets and other reactions of your post into numerical value which helps you to measure your post’s popularity on different social media platforms. Buffer also provides free trial which allows you to judge whether all your needs are being fulfilled or not. Read more Hootsuite is a popular social media management software that comes attractively stuffed with an array of collaboration features as well. The software contains collaboration features group calendars, cooperative writing, synchronous editing, content management, contact management, project management, task management etc. It includes other useful software features also like reputation management features, social media marketing features and social media monitoring features. Hootsuite supports multi-user collaboration. With this software, users can easily share engagement streams with your team. Users can better control multiple communication channels with this highly collaborative platform. Read more Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using initiative drag and drop functionality with the calendar. An Instagram feed can be previewed before actually posting to see how exactly it will look post uploads and make changes accordingly. There are certain calendar views accessible as well, such as 'monthly' and 'weekly'. Users can even maintain an organized media library and keep all their photos, videos, and user-generated content at a central location, accessible on any device by the user's team. It is possible to add labels to media which can be searched for and filtered. They can also import their media via Dropbox and Google drive and make use of extensive analytics for insights. Read more SocialPilot is a comprehensive social media marketing, scheduling and analytical tool that helps users accomplish their social media marketing goals in real-time. The platform lets its users monitor more than 50 profiles and helps them to schedule a single post multiple times across all available social networks. Social media performance management just gets easier with SocialPilot, and users can export all related data to generate a detailed PDF report in a single click. The inbuilt Social Inbox feature helps them respond to messages, comments and posts across all Facebook pages from a unified portal. Users can also rely on SocialPilot to collaborate with their teammates and make it mandatory to review each post before posting it on social media. This makes them share quality content for their audience. Moreover, an inbuilt calendar helps users visualise their social media strategies and monitor posts across multiple accounts. They can upload up to 500 posts at once. Other important features include URL shortening, browser extension, content curation, client management, visual support etc. Read more
Pricing Options
  • Free Trial Available
  • Starts at $5.00. Offers Free-forever plan.
  • Free Trial Available
  • Offers Custom plan.
  • Free Trial Available
  • Starts at $16.67. Offers Custom plan.
  • Free Trial Available
  • Starts at $25.50. Offers Custom plan.
SW Score & Breakdown

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    99%
  • Momentum
    68%
  • Popularity
    93%

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    97%
  • Momentum
    67%
  • Popularity
    97%

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    90%
  • Momentum
    76%
  • Popularity
    94%

95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    89%
  • Momentum
    73%
  • Popularity
    87%
SaaSworthy Awards # 1 Most Worthy # 3 Highly Rated # 2 Most Worthy # 1 Highly Rated # 3 Most Worthy # 2 Highly Rated # 6 Highly Rated # 3 Fastest Growing

Features

Total Features
9 Features
9 Features
9 Features
9 Features
Common Features for All
    Analytics (Social Media) Helps you analyse performance based on reaction to posts
    Auto Publishing Publishes scheduled posts as and when they become relevant
    Brand Tracking Helps to know the position of your brand on the social media network
    Content Management Helps you to create and customize your contents to make user and SEO friendly
    Customer Engagement Enables the brand to maintain contact with their potential customers
    Multi-Account Management Facilitates the usage of multiple social media account for a wider reach
    Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work
    Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence
    Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online
  • + 6 More - Show Less
    • Analytics (Social Media) Helps you analyse performance based on reaction to posts
      Auto Publishing Publishes scheduled posts as and when they become relevant
      Brand Tracking Helps to know the position of your brand on the social media network
      Content Management Helps you to create and customize your contents to make user and SEO friendly
      Customer Engagement Enables the brand to maintain contact with their potential customers
      Multi-Account Management Facilitates the usage of multiple social media account for a wider reach
      Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work
      Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence
      Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online
  • + 6 More - Show Less
    • Analytics (Social Media) Helps you analyse performance based on reaction to posts
      Auto Publishing Publishes scheduled posts as and when they become relevant
      Brand Tracking Helps to know the position of your brand on the social media network
      Content Management Helps you to create and customize your contents to make user and SEO friendly
      Customer Engagement Enables the brand to maintain contact with their potential customers
      Multi-Account Management Facilitates the usage of multiple social media account for a wider reach
      Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work
      Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence
      Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online
  • + 6 More - Show Less
    • Analytics (Social Media) Helps you analyse performance based on reaction to posts
      Auto Publishing Publishes scheduled posts as and when they become relevant
      Brand Tracking Helps to know the position of your brand on the social media network
      Content Management Helps you to create and customize your contents to make user and SEO friendly
      Customer Engagement Enables the brand to maintain contact with their potential customers
      Multi-Account Management Facilitates the usage of multiple social media account for a wider reach
      Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work
      Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence
      Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online
  • + 6 More - Show Less
  • Technical Details

    Organization Types Supported
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    Modes of Support
    • 24/7 (Live rep)
    • Business Hours
    • Online
    • 24/7 (Live rep)
    • Business Hours
    • Online
    • 24/7 (Live rep)
    • Business Hours
    • Online
    • 24/7 (Live rep)
    • Business Hours
    • Online
    API Support
    • Available
    • Available
    • Available
    • Available

    Reviews & Ratings

    User Rating
    4.4/5 1,121 user ratings
    4/5 6,016 user ratings
    4.2/5 971 user ratings
    4.5/5 857 user ratings
    Rating Distribution
    • Excellent

      60%
    • Very Good

      27.9%
    • Average

      6.2%
    • Poor

      2%
    • Terrible

      3.9%
    • Excellent

      41.1%
    • Very Good

      38.5%
    • Average

      10.8%
    • Poor

      3.1%
    • Terrible

      6.5%
    • Excellent

      60.9%
    • Very Good

      20.6%
    • Average

      6.6%
    • Poor

      3%
    • Terrible

      9%
    • Excellent

      67.3%
    • Very Good

      24.3%
    • Average

      4%
    • Poor

      1.3%
    • Terrible

      3.2%
    User Sentiments

      Ease of Use, Scheduling Functionality, Time Saving, Extensive Integrations

      Limited Features in Free Plan, Occasional Posting Errors, Instagram Integration Issues, Limited Analytics Functionality

      Easy Scheduling, Comprehensive Analytics, Comprehensive Dashboard, Extensive Integrations

      Unreliable Instagram Integration, Inconsistent Customer Support, Inaccurate Instagram Analytics, Limited Instagram Functionality

      User-Friendly Interface, Visual Content Scheduling, Comprehensive Instagram Analytics, Linkin.bio Feature

      Limited Functionality on Free Plan, Inconsistent Auto-Publishing, Limited Customer Support Accessibility, Lack of LinkedIn Integration

      Affordable Pricing, Ease of Use, Extensive Social Media Platform Integrations, Efficient Scheduling Capabilities

      Inconsistent Instagram Integration, Limited Social Listening Capabilities, Occasional Account Disconnections, Limited Reporting Functionality

    Review Summary

    Buffer is generally praised for its user-friendly interface, ease of use, and robust scheduling features. Many users appreciate its compatibility with various social media platforms, while others highlight its ability to streamline their social media marketing efforts. The sentiment analysis tools and collaboration features also receive positive feedback. However, some users express concerns about limited customization options, occasional bugs and glitches, and pricing compared to competitors.

    Users praise Hootsuite's user-friendly interface, comprehensive social media management capabilities, and robust analytics. They appreciate its ability to schedule posts, track engagement, and monitor multiple social media accounts from a single platform. However, some users have reported occasional technical issues and a learning curve associated with setting up and using the tool. Additionally, some users have expressed concerns about the cost of the software, particularly for small businesses or individuals with limited budgets.

    Users praise Later's ease of use, time-saving features, and comprehensive analytics. They appreciate the user-friendly interface, drag-and-drop functionality, and ability to schedule posts in advance. The visual content calendar and post preview features are also well-received. Additionally, users commend Later's customer support, finding them responsive and helpful. However, some users have experienced occasional technical glitches and have expressed a desire for more advanced features such as A/B testing and more detailed analytics.

    SocialPilot is generally well-received by users, earning praise for its user-friendly interface, comprehensive features, and excellent customer support. Reviewers appreciate the platform's ease of use, intuitive design, and the wide range of social media management tools it provides. The platform's ability to schedule posts, track performance, and analyze data is particularly lauded. Additionally, SocialPilot's customer support is often commended for its responsiveness and helpfulness. However, some users have expressed concerns about the platform's occasional technical glitches and limited customization options. Overall, SocialPilot is considered a reliable and effective social media management tool, suitable for businesses of all sizes.

    Pros & Cons
    • User-friendly interface and easy to use.
    • Robust scheduling features.
    • Compatible with various social media platforms.
    • Streamlines social media marketing efforts.
    • Positive feedback on sentiment analysis tools and collaboration features.
    • Limited customization options.
    • Occasional bugs and glitches.
    • Pricing compared to competitors.
    • User-friendly interface.
    • Comprehensive social media management capabilities.
    • Robust analytics.
    • Ability to schedule posts, track engagement, and monitor multiple social media accounts from a single platform.
    • Occasional technical issues.
    • Learning curve associated with setting up and using the tool.
    • Cost of the software, particularly for small businesses or individuals with limited budgets.
    • User-friendly interface.
    • Comprehensive features.
    • Strong customer support.
    • Intuitive design.
    • Ease of scheduling and planning posts.
    • Occasional bugs or glitches.
    • User-friendly interface.
    • Comprehensive features.
    • Excellent customer support.
    • Ease of use.
    • Intuitive design.
    • Occasional technical glitches.
    • Limited customization options.
      Read All User Reviews Read All User Reviews Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Available
    • Starts at $5.00. Offers Free-forever plan.
    • Free Trial Available
    • Offers Custom plan.
    • Free Trial Available
    • Starts at $16.67. Offers Custom plan.
    • Free Trial Available
    • Starts at $25.50. Offers Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Free Free

    Essentials $5.00 $6.00 per month

    Team $10.00 $12.00 per user / month

    Agency $100.00 $120.00 per month

    Professional Others

    Team Others

    Business Others

    Enterprise Custom

    Starter $16.67 $25.00 per month

    Growth $30.00 $45.00 per month

    Advanced $53.33 $80.00 per month

    Agency $133.33 $200.00 per month

    Enterprise Custom

    Small Team $42.50 $50.00 per month

    Professional $25.50 $30.00 per month

    Agency $85.00 $100.00 per month

    Agency+ $170.00 $200.00 per month

    Enterprise or White Label Custom

     
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    Alternatives

     

    Screenshots & Videos

    Screenshots Not Available Hootsuite Timeline
    + 4 More
    Media Items SocialPilot URL shortner
    + 1 More
    Videos Video Thumbnail
    + 1 More
    Video Thumbnail
    + 1 More
    Video Thumbnail
    + 2 More
    Video Thumbnail
    + 1 More

    Vendor information

    Company Details Located in: San Francisco, California Founded in: 2010 Located in: Vancouver, Canada Founded in: 2008 Located in: Vancouver, Canada Founded in: 2014 Located in: Walnut, California Founded in: 2014
    Contact Details

    Not available

    https://buffer.com/

    Not available

    https://hootsuite.com/#

    Not available

    https://later.com/

    Not available

    https://www.socialpilot.co/

    Social Media Handles

    FAQs

    What are the key differences between Buffer, Hootsuite, Later, and SocialPilot?

    Buffer is known for its user-friendly interface and scheduling features, Hootsuite excels in collaboration and reputation management, Later focuses on Instagram scheduling and analytics, while SocialPilot offers comprehensive social media management tools and real-time monitoring.

    Which product offers the most comprehensive social media monitoring capabilities?

    Hootsuite and SocialPilot provide robust social media monitoring features, allowing users to track brand mentions, analyze sentiment, and monitor competitors.

    Can I collaborate with my team on social media management tasks using these products?

    Yes, Hootsuite, Later, and SocialPilot offer multi-user collaboration features, enabling teams to share content, review posts, and manage social media accounts together.

    Which product is best suited for scheduling and planning Instagram posts?

    Later is specifically designed for Instagram scheduling and planning, offering features like bulk scheduling, visual content creation, and analytics to optimize Instagram marketing.

    Can I integrate these products with other SaaS tools?

    Yes, Buffer integrates with Google Drive, Dropbox Business, Canva, and Zapier; Hootsuite integrates with WordPress, Slack, and Salesforce; Later integrates with Shopify; and SocialPilot integrates with Google Drive, Dropbox Business, and Zapier.

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