Buffer vs ContentCal Comparison

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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Buffer

Social Media Management Software

4.5 1,796 user ratings

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ContentCal

Social Media Management Software

4.5 42 user ratings

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Later

Social Media Management Software

4.2 688 user ratings

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Zoho Social

Social Media Management Software

4.6 5,693 user ratings

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Overview

Description	Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future uploads. The feature of auto publishing helps to publish content as and when relevant. One added feature of Buffer helps you to create a queue of posts and uploads them according to the schedule set by you. Buffer converts the number of likes, shares, comments tweets and other reactions of your post into numerical value which helps you to measure your post’s popularity on different social media platforms. Buffer also provides free trial which allows you to judge whether all your needs are being fulfilled or not. Read more	ContentCal is a content calendar and management software for businesses & agencies. It streamlines the planning, creation, and publishing of content across myriad digital and social media channels. In one centralized location, users can define user permissions as well as streamline the process of approval and manage multiple accounts. It also makes it easy and quick to collaborate and communicate with the entire team on upcoming content. It also allows users to keep a tab on the performance of published content and learn how it can be improved for better results. Ease of use is one of the USPs of the software as it gives users an at-a-glance understanding through the use of color coding in the content calendar. This way users can know the status of a post’s approval by merely looking at the colors, which is green for approval, yellow for waiting to be approved, red for declined, and blue for not submitted for approval. Also, it is integrated with Twitter, Facebook, LinkedIn, and other social media platforms and allows for auto-publishing. Read more	Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using initiative drag and drop functionality with the calendar. An Instagram feed can be previewed before actually posting to see how exactly it will look post uploads and make changes accordingly. There are certain calendar views accessible as well, such as 'monthly' and 'weekly'. Users can even maintain an organized media library and keep all their photos, videos, and user-generated content at a central location, accessible on any device by the user's team. It is possible to add labels to media which can be searched for and filtered. They can also import their media via Dropbox and Google drive and make use of extensive analytics for insights. Read more	Zoho Social is a cloud-based social media management software that is also available in SaaS version and can be run on many devices. The software helps users in monitoring multiple social media channels, doing multi account management and encourage multi-user collaboration too. Zoho Social offers social media performance analytics and data-driven actionable insights to facilitate taking informed decisions. With this software, you can manage and monitor the content and ensure better customer engagement. You can also monitor keywords and schedule multiple posts. You can create content and do automated publishing with the help of this social media management platform. Read more
Pricing Options	Free Trial Available Starts at $5.00. Offers Free-forever plan.	Free Trial Not Available	Free Trial Available Starts at $15.00.	Free Trial Available Starts at $10.00. Offers Free-forever plan.
SW Score & Breakdown	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 96% Momentum 64% Popularity 93%		98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 92% Momentum 68% Popularity 94%	94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 91% Momentum 67% Popularity 85%
SaaSworthy Awards	# 1 Most Worthy # 3 Highly Rated	# 19 Fastest Growing # 17 Fastest Growing	# 3 Most Worthy # 2 Highly Rated	# 4 Highly Rated # 12 Most Popular

Features

Total Features	9 Features	9 Features	9 Features	9 Features
Common Features for All	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS Installed - Windows Installed - Mac	SaaS/Web/Cloud Mobile - Android Mobile - iOS Installed - Windows Installed - Mac	SaaS/Web/Cloud Mobile - Android Mobile - iOS Installed - Windows Installed - Mac	SaaS/Web/Cloud Mobile - Android Mobile - iOS Installed - Windows Installed - Mac
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Available	NA

Reviews & Ratings

User Rating	4.5/5 1,796 user ratings	4.5/5 42 user ratings	4.2/5 688 user ratings	4.6/5 5,693 user ratings
Ratings Distribution	Excellent 62.1% Very Good 29.7% Average 5.5% Poor 1.1% Terrible 1.6%	Excellent 65.4% Very Good 26% Average 3.8% Poor 1% Terrible 3.8%	Excellent 60.8% Very Good 20.5% Average 6.5% Poor 3% Terrible 9.2%	Excellent 62.8% Very Good 33.6% Average 3.1% Poor 0.4% Terrible 0.1%
Review Summary	Buffer is generally praised for its user-friendly interface, ease of use, and robust scheduling features. Many users appreciate its compatibility with various social media platforms, while others highlight its ability to streamline their social media marketing efforts. The sentiment analysis tools and collaboration features also receive positive feedback. However, some users express concerns about limited customization options, occasional bugs and glitches, and pricing compared to competitors.	Not Available	Later is generally praised for its user-friendly interface, comprehensive features, and strong customer support. Many users highlight its intuitive design, ease of scheduling and planning posts, and the ability to manage multiple social media accounts from one platform. Additionally, Later's visual content creation tools, analytics and reporting capabilities, and the ability to collaborate with team members are often mentioned as key strengths. While some users have reported occasional bugs or glitches, the overall sentiment towards Later is positive, with many users expressing satisfaction with the platform's functionality and the value it provides.	Positive: User-friendly interface, comprehensive social media management capabilities, effective collaboration tools, excellent customer support, and mobile app availability. Praised for its ability to streamline social media tasks, schedule and publish content efficiently, and track campaign performance with robust analytics. Negative: Occasional glitches and bugs, limited customization options, and difficulty managing multiple social media accounts simultaneously. Some users reported challenges with content scheduling and experienced occasional outages.
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Pricing

Pricing Options	Free Trial Available Starts at $5.00. Offers Free-forever plan.	Free Trial Not Available	Free Trial Available Starts at $15.00.	Free Trial Available Starts at $10.00. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Free Free Essentials $5.00 $6.00 per month Team $10.00 $12.00 per user / month Agency $100.00 $120.00 per month		Starter $15.00 $18.00 per month Growth $33.33 $40.00 per month Advanced $66.67 $80.00 per month Scale 15 $200.00 $200.00 per month Scale 30 $400.00 $400.00 per month	Free Edition Free Standard (For Business) $10.00 $15.00 per month Professional (For Business) $30.00 $40.00 per month Premium (For Business) $40.00 $65.00 per month Agency $230.00 $320.00 per month Agency Plus $330.00 $460.00 per month
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