Home/Demand-Side Platforms (DSP)/Bucksense vs Adform Demand Side PlatformUpdated on: March 29, 2024

Compare Bucksense vs Adform Demand Side Platform

88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
79% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
79% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Bucksense is the perfect platform to consult for in-house marketing. It enhances the profitability of digital marketing and helps clients to regain their control over activities, budgets, data and plans. Bucksense helps its client organisations by combining the benefits of SEO and SEM, social display, content marketing and native advertising to mention a few. These are all brought together to curate multi-channel strategies for the brand or company in concern. Bucksense further enables its clients to centralise these strategies in a single platform. This eliminates the possibility of losing data which might have been a concern if multiple marketers were involved. Secondly, it enables clients to understand what their customers desire by tracking their web behaviour, habits and searches. Going multichannel helps the client organisation to stay aware of its customers even when the banner is gone. An interactive dashboard makes it convenient to track all the ongoing campaigns from one platform, while detailed reports and DSPs enable granular control of the expenditures. ..show more

Reach your target audience utilising extremely sophisticated targeting and your preferred formats across a variety of media. Utilize the DSP to make confident purchases across classic and developing channels like Audio, DOOH, and CTV. The DSP upholds the highest industry standards while enabling data-driven advertising for performance, branding, and prospecting campaigns thanks to Odin, Adform's cutting-edge AI. It has a vast list of features such as - One universal platform is used to seamlessly unleash the full potential of all important identification solutions, enabling improved advertising activation for contemporary marketers. It allows for seamless control of the whole campaign life cycle across all digital media because it is adaptable, transparent, and secure. One of their most beneficial features is their multiple wide partnerships - more than 300 Data, Inventory, and MarTech collaborations. Engaging with Adform FLOW's integration partners is a simple, quick, and uncomplicated process. They have partners like 1PLUSX , 4D data, Active Agent and Acxiom. Their Information Security Management System (ISMS) has ISO / IEC 27001 certification, and their data centres have Security Operations Centers (SOCs) certification. ..show more

Features

AI Optimization Uses AI and machine learning to maximize a campaign's performance

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Budget Management Analyzing financial information to ensure all operations are within budget

Contextual Targeting Targeting based on content on the site

Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.

Demographic Targeting Targeting based on age, gender, marital status, income, education

Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Geo Targeting Targeting based on location, city, timezone, and country

Mobile Advertising Allows for ads to be placed and tracked in mobile apps

Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions

Reporting Sends instant status reports about the task with customer feedback

Retargeting Ability to retarget previous impressions to your site across the web

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

New York, New York

N/A

API

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Bucksense
Custom

Features

  • Creative strategy & ongoing design
  • Media strategy
  • Campaign management
  • Self-serve platform and Marketing Analytics
  • Content marketing
  • SEO & SEM
View Price Page
Adform Demand Side Platform
Custom

Features

  • Activate the Full Potential of Digital Advertising
  • Building a Superior User Experience
  • Bid with Intelligence
  • Search Retargeting
  • Viewability Based Capping
  • Exclusive Inventory
  • Cross-Device
  • Real-Time Algorithmic Optimization
View Price Page

SCREENSHOTS

Bucksense Screenshots
View 4 screenshot(s)
Adform Demand Side Platform Screenshots

ALTERNATIVES

Top alternatives to Bucksense

StackAdapt
StackAdapt
The Trade Desk
The Trade Desk
Choozle
Choozle
Adzooma
Adzooma
Bidtheatre
Bidtheatre

Top alternatives to Adform Demand Side Platform

StackAdapt
StackAdapt
The Trade Desk
The Trade Desk
Choozle
Choozle
Adzooma
Adzooma
Bidtheatre
Bidtheatre