Compare Braze vs Salesforce Marketing Cloud Account Engagement (formerly Pardot)

Summary

Braze is a customer platform designed for today's mobile world. The customer-relationship-management platform help leading brands to create the insights of customers who transmit and process historical, current and predictive data in an interactive feedback loop. This means that relevant information about relevant messaging features can be processed immediately via mobile and web devices. It is a marketing analysis and application automation software for mobile applications that focus on campaign management, promoting your business. Compatible with Android, Windows, iOS, and Unity, the company is equipped with a team dedicated to Braze Academy, a resource for automating integration, deployment, and marketing. The product is a platform that allows brands to humanize their relationships with their customers through technology. This leads to better experiences and improves customer loyalty, life expectancy and return on investment. The CRM software provides easy-to-use tools for loading and retrieving data from the platform. Detailed information about the level of events available in the currents program is also beneficial for entering your analytics system. The platform has standard reports and can pull another custom to meet your needs. This shows that Braze is indeed customer oriented. The Customer Relationship Management software is designed for today's on-demand customers who are always connected. Replacing decades of old databases and poorly integrated internal and external tools with live client views, offering a grand customer path development, optimized campaign, and more. Its amazing features include prolific customers including Urban Outfitters and Shutterfly; compatibility with the SDK configuration; analysis and market strategy and Amazon Kindle. ..show more

Salesforce Marketing Cloud Account Engagement (formerly Pardot) offers tools to drive efficient growth with marketing and sales alignment. Create dynamic and personalized emails and landing pages with clicks. Gain insights with prospect engagement, survey sends, and SMS sends in the automated journeys. Connect marketing back to ROI using predictive analytics in B2B Marketing Analytics Plus. ..show more

ERIN hopes to enhance and streamline employee referrals for businesses. It allows the customer's staff to manage their employee referral program and employees to make better referrals faster. It has Bonus tracking and smart referrals AI that suggests potential candidates among their contacts and sends notifications for quicker results. By utilising the workforce for referrals, recruitment costs are reduced significantly. They promote the customers' brand identity and culture by customising their mails and the ERIN portal. The product features automated emails, real-time notifications, participation incentives, ATS integrations, a Dashboard, Referral Management tools, and more. Users can add their contacts from their phone, LinkedIn, Gmail and Outlook account to suggest referrals. There is enough scope in the product for transparency and allows users to access data about referrals, hirings, and bonuses. The product also includes the app used by the staff to refer their contacts anytime, anywhere. ..show more

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• Olark
• Wistia
• Google Analytics
• Twilio Flex
• Bitly
• UserVoice
• Eventbrite

• ClearCompany
• Workday HCM
• JazzHR
• Ceridian Dayforce
• Slack
• iCIMS Talent Acquisition Suite
• Greenhouse
• Jobvite
• SAP SuccessFactors Learning
• Lever
• Paylocity Web Pay
• SmartRecruiters

Top alternatives to Braze

MailChimp

Klaviyo

HubSpot CRM

Weld

Iterable

Top alternatives to Salesforce Marketing Cloud Account Engagement (formerly Pardot)

ActiveCampaign

Constant Contact

Outreach

MailChimp

Oracle Eloqua