Home/Digital Asset Management Software/Brandfolder vs FrontifyUpdated on: January 27, 2023

Compare Brandfolder vs Frontify

98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
93% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
93% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Brandfolder is an easy to use and flexible turnkey Digital Asset Management (DAM) software for enterprise usability. It is an intuitive and single source of truth for consolidating all digital assets, which makes it easy for marketers to access, manage, and share assets in one place. Brands get greater agility to quickly create impactful customer experiences and boost their competitive edge. Its value proposition is fully managed cloud services and AI-powered solutions that enable users to deliver exceptional brand experiences. Marketers can store, track, and manipulate assets without any hassle to build a consistent brand image. Brand asset distribution is also simplified as an asset or a collection of assets that can be distributed by granting user-level permissions. Its robust privacy controls and utilization of machine learning technologies allow users to keep a track of how and where the assets are being used and who is using them. ..show more

Frontify is a comprehensive brand management software that helps companies to create, promote and manage their brand-related tasks in an intuitive manner. Brands can create unique and attractive logos, fonts and other items to be displayed digitally with the same. They can also create detailed guidelines to keep every team member on the same page. At Frontify, all digital assets are located in a central location, enabling team members to quickly find what they are looking for. It also promotes cross-team collaboration by keeping team members involved and up-to-date about ongoing tasks with the help of workflows and project overviews. Users can create design templates and allow anyone from the team to customize them in a way that represents their brand. Moreover, developers can even integrate their favorite tool with the platform to offer their employees a familiar way of designing. Frontify also comes with various brand platform examples that help users to get inspired and create something beautiful and unique. ..show more


Access Control Defines application access to various users. Includes role-based system that controls options to be displayed to different users based on their role

Asset Categorization Helps in dividing and organizing the digital asset collections under defined categories to make them more accessible

Asset Library Helps in systematically storing every possible digital media files like documents, audio & video files

Asset Sharing Helps in ensuring easy & fast sharing of digital media files across multiple social media platforms as well as with colleagues

Customizable Branding Facilitates brand marketing as per the brand-owner's requirement and preference

Metadata Management Helps in administering and managing the data that describes other data

Reporting (Analytics) Provides insightful reports and important business metrics to track and measure the outcomes and progress.

Search (Filter) Provides with advance and efficient search/ filter tools to get more refined findings or results

Version Control It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time.

Workflow Management Helps in managing and ensuring smooth flow of the tasks assigned to a team or organization


Access Monitoring

24/7 (Live rep)

Business Hours


Contact Number/Address

Colorado, United States / +1 (720) 744 0300

St. Gallen Town, Switzerland / +41 71 220 11 21




Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac




Large Enterprises

Medium Business

Small Business


Pricing Model

Free Trial


One-time license



Quotation Based




  • Privacy Control - Secure public and private control over Brandfolders and curated Collections
  • Asset Storage - Scalable cloud storage, suited to your organization's needs
  • Thoughtful Onboarding - Asset audit and onboarding with a dedicated Brandfolder expert
  • Branded Experience - Customizable look and feel, domain, and search
  • User Permissions - Manage a variety of user accounts and permissions



  • Brandfolder Premium, plus:
  • Identity Management - Enhanced permissions and team support via SAML and SSO
  • White-Glove Support - Dedicated customer service member via email, phone or live chat
  • Video - Highly scalable video storage and multi-format transcoding
  • Insights & Analytics - Track assets and user performance, distribution and usage
  • Templating - Upload and distribute templates for your brand's collateral, ads, and print materials
  • Brandfolder Network - Exclusive access to category and industry experts, events and market insights
  • Managed Services - Leverage an expert to oversee your day-to-day DAM management
View Price Page
Free (Essentials)


  • Users: 3
  • Brands: 1
  • Storage: 1GB
  • Brand Guidelines: 1
  • Creative Collaboration
  • Digital Asset Management (DAM)
  • Cover Page
  • Content Editing
  • Public Sharing
  • Media Library
  • Icon Library
  • Asset Transformation
  • Versioning
  • Asset Embedding
  • Asset Sharing
  • Image Cropping
  • Video-Commenting
  • Visual Collaboration
  • Compare Revision
  • Prototyping
  • Custom Styling
  • Smart Search
  • Notification Hub
  • Customized Filtering
  • Tagging
  • Academy
  • Help Platform
  • Developer Platform
  • GraphQL API
  • Frontify for Desktop
Starter (Essentials)
$99 /Month


  • Users: 10
  • Brands: 1
  • Storage: 5 GB
  • Includes features of Free plan, plus
  • Collections
  • Kanban Board
  • Approval Process
  • Domain Management
Team (Essentials)
$349 /Month


  • Users: 25
  • Brands: 1
  • Storage: 25 GB
  • Includes features of Starter plan, plus
  • Branded Login Page
  • Metadata
  • Dashboards Overview
  • Guidelines Performance


  • Users: 25+
  • Brands: Unlimited
  • Storage: 200+ GB
  • Brand Guidelines: Unlimited
  • Includes features of Team plan, plus
  • Digital & Print Templates
  • Multi-Language
  • Document Library
  • Logo Library
  • Asset Lifecycle Management
  • Digital Rights Management
  • Inspect Mode
  • Project Briefing
  • Project Templates
  • Templates (InDesign & Sketch)
  • Rules & Restrictions
  • Approval Workflow
  • On-Demand Printing
  • Email White Labeling
  • Targets
  • User Management
  • User Groups
  • Request Access
  • Single Sign On
  • Conditional Facets
  • AI Auto-Tagging
  • Changelog
  • Asset Protection
  • Private Cloud Hosting
  • Additional Storage
  • Hosting Options
  • Security Packages
  • Customer Success Manager
  • Onboarding
  • Service Level Agreement & T&Cs
  • Asset Performance
  • Template Usage
  • Newsletters
  • Integrations (custom)
    • Content Management
    • Design
    • Communication
    • Stock Images
    • Productivity
    • Single Sign On
    • Additional Use Cases
View Price Page


Brandfolder Screenshots
View 13 screenshot(s)
Frontify Screenshots
View 0 screenshot(s)


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