Home/Digital Asset Management Software/Brandfolder vs BynderUpdated on: December 7, 2023

Compare Brandfolder vs Bynder

98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Visit Website

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Brandfolder is an easy to use and flexible turnkey Digital Asset Management (DAM) software for enterprise usability. It is an intuitive and single source of truth for consolidating all digital assets, which makes it easy for marketers to access, manage, and share assets in one place. Brands get greater agility to quickly create impactful customer experiences and boost their competitive edge. Its value proposition is fully managed cloud services and AI-powered solutions that enable users to deliver exceptional brand experiences. Marketers can store, track, and manipulate assets without any hassle to build a consistent brand image. Brand asset distribution is also simplified as an asset or a collection of assets that can be distributed by granting user-level permissions. Its robust privacy controls and utilization of machine learning technologies allow users to keep a track of how and where the assets are being used and who is using them. ..show more

Bynder is a digital asset management software that comes with powerful collaboration features for faster product development. The software offers a centralized data storage platform and user-friendly interface that eliminates cluttering of files/folders and makes it easy to use. The creative workflow is loaded with a set of collaborative tools that includes the option to annotate any content piece, control version, and setup of custom approval stages. Bynder also collects real and valuable customer experiences, which allows it to send guidelines to the brands so that they can ensure consistency and keep improving the 'brand value' factor. With the Video Brand Studio feature, teams can create, manage, and distribute video content at ease. Content can be optimized for printing with the software's template library. Users can even bring most of these features to other content creating platforms such as Adobe Creative Cloud, WordPress, etc, all by simple integration. Notably, Bynder also generates analytical reports that help users to evaluate the final content in order to achieve optimum efficiency. ..show more


Access Control Defines application access to various users. Includes role-based system that controls options to be displayed to different users based on their role

Asset Categorization Helps in dividing and organizing the digital asset collections under defined categories to make them more accessible

Asset Library Helps in systematically storing every possible digital media files like documents, audio & video files

Asset Sharing Helps in ensuring easy & fast sharing of digital media files across multiple social media platforms as well as with colleagues

Customizable Branding Facilitates brand marketing as per the brand-owner's requirement and preference

Metadata Management Helps in administering and managing the data that describes other data

Reporting (Analytics) Provides insightful reports and important business metrics to track and measure the outcomes and progress.

Search (Filter) Provides with advance and efficient search/ filter tools to get more refined findings or results

Version Control It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time.

Workflow Management Helps in managing and ensuring smooth flow of the tasks assigned to a team or organization


Access Monitoring

24/7 (Live rep)

Business Hours


Contact Number/Address

Colorado, United States / +1 (720) 744 0300

Amsterdam, The Netherlands / +31 (0) 20 820 3740




Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac




Large Enterprises

Medium Business

Small Business


Pricing Model

Free Trial


One-time license



Quotation Based




  • Privacy Control - Secure public and private control over Brandfolders and curated Collections
  • Asset Storage - Scalable cloud storage, suited to your organization's needs
  • Thoughtful Onboarding - Asset audit and onboarding with a dedicated Brandfolder expert
  • Branded Experience - Customizable look and feel, domain, and search
  • User Permissions - Manage a variety of user accounts and permissions



  • Brandfolder Premium, plus:
  • Identity Management - Enhanced permissions and team support via SAML and SSO
  • White-Glove Support - Dedicated customer service member via email, phone or live chat
  • Video - Highly scalable video storage and multi-format transcoding
  • Insights & Analytics - Track assets and user performance, distribution and usage
  • Templating - Upload and distribute templates for your brand's collateral, ads, and print materials
  • Brandfolder Network - Exclusive access to category and industry experts, events and market insights
  • Managed Services - Leverage an expert to oversee your day-to-day DAM management
View Price Page


  • Digital Asset Management
  • Brand Guidelines
  • Creative Workflow
  • Digital Brand Templates
  • Print Brand Templates
  • Bynder Analytics
  • Integrations
View Price Page


Brandfolder Screenshots
View 13 screenshot(s)
Bynder Screenshots
View 3 screenshot(s)


  • WordPress
  • Adobe Workfront
  • Contentful
  • Drupal
  • Slack
  • Hootsuite
  • inRiver PIM
  • Crownpeak TagControl
  • Kentico Kontent
  • Google Analytics
  • Wrike
  • Contentstack
  • Sitecore Experience Platform
  • Okta


Top alternatives to Brandfolder

PhotoShelter for Brands
PhotoShelter for Brands
Microsoft SharePoint
Microsoft SharePoint

Top alternatives to Bynder

Widen Collective
Widen Collective
Aprimo Productivity Management
Aprimo Productivity Management
Adobe XD
Adobe XD