Compare Blueshift vs Census

Summary

Blueshift is a smart customer data platform, developed to help you transform your marketing by giving your marketing team the tools they need to offer smart, tailored content at a large scale. It enables you to create the seamless multichannel experiences your consumers demand in one single place. With Blueshift, you can engage customers throughout their entire customer lifetime with relevant, timely, and completely tailored interactive, automated email advertising and campaign management. With their engaging template collection, drag-and-drop email editor, or HTML with the Liquid template language, you can quickly generate attractive and on-brand emails. You can also automate engagement for every stage of the life cycle, from activation through retention, to streamline operations. Users can create and distribute relevant Push Notifications, In-App, and SMS messages that keep consumers engaged. With Blueshift’s easy-to-use template builder for iOS and Android, you can create sophisticated push notification templates and automate triggered and batch push notifications that are tailored to each user's stage in the customer journey. The platform provides two-factor authentication, single-sign-on with strong password requirements, audit logs, and bespoke user roles and permissions. ..show more

Census is a solution for operational analytics that helps users synchronise data from their database with all of their business applications. It gives the business team the information they require to confidently boost functionality, workflows, and other processes. The software prevents both fraudulent and stolen actions while also allowing users to obtain data on a large scale. With the aid of the software, organisations can concentrate on having valuable interactions with leads while also developing scoring models for each lead. It encourages marketers to create highly customised campaigns across many marketing channels. The software makes data analysts' jobs easier by allowing them to manage all of their audiences' sectors on a single platform. Census data analysts are even able to run tests without requesting engineering assistance. Additionally, data teams may quickly send data to their stakeholders and spend more time developing specific integrations to maximise value. It also contributes to client success by lowering risks and providing speedier customer service. ..show more

360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Audience Builder Allows to segment the customers/subscribers using attributes and personas.

Behavior Tracking A tracking tool that facilitates fostering positive customer reaction

Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database

Data Enrichment A value-addition process of improving lead quality with new attributes.

Data Orchestration Automated process to integrate and sync data across multiple marketing channels

Data Source Import customer data from several sales and marketing channels

Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences

GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Hyper Targeting Delivering Ad content to extremely relevant interest group segments.

Identity Graph Create a correlation between individuals with identical match groups.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.

• Slack
• Segment
• SendGrid
• Ensighten Manage
• Branch
• Mailgun
• Tealium iQ
• AppsFlyer
• OneSignal
• Google Analytics
• Salesforce
• Zendesk Support
• Shopify
• Zapier

• Close
• ActiveCampaign
• Braze
• Front
• Customer.io
• Airtable
• Amplitude
• Drift

Top alternatives to Blueshift

Braze

Zeotap

Segment

Amperity

LeadBoxer

Top alternatives to Census

Zoho Survey

Zeotap

Segment

Amperity

LeadBoxer