Compare Blueshift vs Audiens

Summary

Blueshift is a smart customer data platform, developed to help you transform your marketing by giving your marketing team the tools they need to offer smart, tailored content at a large scale. It enables you to create the seamless multichannel experiences your consumers demand in one single place. With Blueshift, you can engage customers throughout their entire customer lifetime with relevant, timely, and completely tailored interactive, automated email advertising and campaign management. With their engaging template collection, drag-and-drop email editor, or HTML with the Liquid template language, you can quickly generate attractive and on-brand emails. You can also automate engagement for every stage of the life cycle, from activation through retention, to streamline operations. Users can create and distribute relevant Push Notifications, In-App, and SMS messages that keep consumers engaged. With Blueshift’s easy-to-use template builder for iOS and Android, you can create sophisticated push notification templates and automate triggered and batch push notifications that are tailored to each user's stage in the customer journey. The platform provides two-factor authentication, single-sign-on with strong password requirements, audit logs, and bespoke user roles and permissions. ..show more

Audiens is a customer data platform that makes a unified and persistent customer database. It is employed to enhance the performance of advertising campaigns as well. Moreover, data is onboarded from various resources, normalized, and integrated to make advanced audience segmentation. Audiens is a useful tool that helps segment the customers automatically and build profiles based on the behavioral and demographic data. Moreover, the structured data is then driven to the most popular marketing network and digital customer acquisition channels. Audiens software is explicitly built to show users the campaign with the biggest potential. Moreover, this software fastly imports all of the user's historic orders and customer data with their easy-to-use Shopify integration. The reason marketers must opt for the Audiens is that it makes the challenging thing of analyzing marketing data easy by its compelling features like data source, behavior tracking, multi-step marketing, audience builder, 360-degree customer view. All of the functionalities offered by this software help the marketers in discovering the next brilliant campaign. You can enjoy the great features of Audiens with the pricing strategy that is based on the visitor count that the users have. ..show more

360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Audience Builder Allows to segment the customers/subscribers using attributes and personas.

Behavior Tracking A tracking tool that facilitates fostering positive customer reaction

Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database

Data Enrichment A value-addition process of improving lead quality with new attributes.

Data Orchestration Automated process to integrate and sync data across multiple marketing channels

Data Source Import customer data from several sales and marketing channels

Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences

GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Hyper Targeting Delivering Ad content to extremely relevant interest group segments.

Identity Graph Create a correlation between individuals with identical match groups.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.

• Slack
• Segment
• SendGrid
• Ensighten Manage
• Branch
• Mailgun
• Tealium iQ
• AppsFlyer
• OneSignal
• Google Analytics
• Salesforce
• Zendesk Support
• Shopify
• Zapier

• MailChimp

Top alternatives to Blueshift

Braze

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Segment

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Top alternatives to Audiens

Zeotap

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Amperity

LeadBoxer

Arm Treasure Data