Home/Customer Data Platform (CDP)/Blueshift vs ActionIQUpdated on: April 16, 2024

Compare Blueshift vs ActionIQ

91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
86% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
86% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Blueshift is a smart customer data platform, developed to help you transform your marketing by giving your marketing team the tools they need to offer smart, tailored content at a large scale. It enables you to create the seamless multichannel experiences your consumers demand in one single place. With Blueshift, you can engage customers throughout their entire customer lifetime with relevant, timely, and completely tailored interactive, automated email advertising and campaign management. With their engaging template collection, drag-and-drop email editor, or HTML with the Liquid template language, you can quickly generate attractive and on-brand emails. You can also automate engagement for every stage of the life cycle, from activation through retention, to streamline operations. Users can create and distribute relevant Push Notifications, In-App, and SMS messages that keep consumers engaged. With Blueshift’s easy-to-use template builder for iOS and Android, you can create sophisticated push notification templates and automate triggered and batch push notifications that are tailored to each user's stage in the customer journey. The platform provides two-factor authentication, single-sign-on with strong password requirements, audit logs, and bespoke user roles and permissions. ..show more

ActionIQ enables users to align their process, people, and technology which allows them to deliver exceptional customer experience across every touchpoint. The tool is designed with a data-driven technology that changes the way companies think about the digital transformation, customer journey, customer engagement, and the value of customer data as a core corporate asset. Using the in-built ActionIQ Customer Data Platform (CDP), large organizations can solve chronic customer data fragmentation and thus gain customer intelligence which is needed to co-ordinate experiences across all their brand touchpoints. They help users build an omnichannel smart hub stack that unifies data and empowers teams with the real-time insights they require. The platform lets users gain a deep understanding of their customers which enables them to deliver trust-building and profitable customer experiences at scale. Using ActionIQ, users can drive incremental revenue, hard cost-savings, and achieve new business models while attracting, retaining, and converting more customers. ..show more

Features

360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Audience Builder Allows to segment the customers/subscribers using attributes and personas.

Behavior Tracking A tracking tool that facilitates fostering positive customer reaction

Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database

Data Enrichment A value-addition process of improving lead quality with new attributes.

Data Orchestration Automated process to integrate and sync data across multiple marketing channels

Data Source Import customer data from several sales and marketing channels

Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences

GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Hyper Targeting Delivering Ad content to extremely relevant interest group segments.

Identity Graph Create a correlation between individuals with identical match groups.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

San Francisco, California

New York, New York

API

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Custom
Custom

Features

  • Landing Pages
  • Email Marketing
  • Data Source
  • 360-degree Customer view
  • Audience Builder
  • Multi-step Marketing
View Price Page
ActionIQ
Custom

Features

  • Data Integrations
  • Dynamic Attributes
  • Interactive Audiences
  • AIq Decisioning
  • Integrated Journeys
  • Real-Time Triggers
  • Channel Integrations
View Price Page

SCREENSHOTS

Blueshift Screenshots
ActionIQ Screenshots

INTEGRATIONS

  • Slack
  • Segment
  • SendGrid
  • Ensighten Manage
  • Branch
  • Mailgun
  • Tealium iQ
  • AppsFlyer
  • OneSignal
  • Google Analytics
  • Salesforce
  • Zendesk Support
  • Shopify
  • Zapier
  • DOMO
  • Braze
  • Tableau
  • Looker
  • SparkPost
  • Tealium iQ
  • Microsoft Azure
  • Google Analytics
  • MuleSoft Anypoint Platform
  • Salesforce
  • Zendesk Support
  • Optimizely
  • Shopify

ALTERNATIVES

Top alternatives to Blueshift

Braze
Braze
Zeotap
Zeotap
Segment
Segment
Amperity
Amperity
LeadBoxer
LeadBoxer

Top alternatives to ActionIQ

Segment
Segment
Tealium iQ
Tealium iQ
Zeotap
Zeotap
Amperity
Amperity
LeadBoxer
LeadBoxer