Compare BlueConic vs Zylotech

Summary

BlueConic is the advanced customer data platform that liberates companies’ first-party data from disparate systems by giving business users access to unified and actionable customer data that offers both confidence and utility whenever and wherever they need it. This platform can unify data into persistent, individual profiles and then activate it across customer touchpoints. As a result, the systems can maintain a wide range of growth-focused initiatives like customer lifecycle orchestration, modeling and analytics, digital products, experiences, audience-based monetization, and more. Over 300 companies use BlueConic CDP actively to transform customer relationships and drive business growth. ..show more

Zylotech provides the only dynamic, intelligent Customer Data Platform (CDP) optimized for B2B customer insight and engagement. The Self-Learning CDP gives you one place to manage your customer data, make intelligent recommendations, and deliver an integrated message and experience to maximize customer conversion and revenue. Leverage all your data with cloud-based data management innovation data stewardship best practices. Build a smart list across contacts and accounts with Dynamic segmentation to push campaigns across any activation engine Marketing Automation, AdTech. ..show more

360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Audience Builder Allows to segment the customers/subscribers using attributes and personas.

Behavior Tracking A tracking tool that facilitates fostering positive customer reaction

Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database

Data Enrichment A value-addition process of improving lead quality with new attributes.

Data Orchestration Automated process to integrate and sync data across multiple marketing channels

Data Source Import customer data from several sales and marketing channels

Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences

GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Hyper Targeting Delivering Ad content to extremely relevant interest group segments.

Identity Graph Create a correlation between individuals with identical match groups.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.

• Mixpanel
• AppNexus Programmable Platform
• HubSpot CRM
• Google Analytics
• Adobe Marketo Engage
• Salesforce
• Campaign Monitor
• MailChimp

• Tableau
• Adobe Marketo Engage
• Salesforce

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Zeotap

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