Segment |
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | BlueConic is the advanced customer data platform that liberates companies’ first-party data from disparate systems by giving business users access to unified and actionable customer data that offers both confidence and utility whenever and wherever they need it. This platform can unify data into persistent, individual profiles and then activate it across customer touchpoints. As a result, the systems can maintain a wide range of growth-focused initiatives like customer lifecycle orchestration, modeling and analytics, digital products, experiences, audience-based monetization, and more. Over 300 companies use BlueConic CDP actively to transform customer relationships and drive business growth. Read more | Lytics is a customer data management platform built for businesses and marketing teams to improve performance by leveraging essential data to make relevant adjustments. This decision engine uses machine learning to interpret the needs of individual consumers and enable marketers to deliver a seamless and intuitive experience across multiple channels. With features that enable its users to transform data into meaningful customer journeys, Lytics provides exceptional insights for real-time improvements. It enables users to gain first-party insights by using sophisticated data science technology and create intelligent user profiles that are fully secure. Moreover, Lytics automated decision making with the help of AI to segment, suggest and extract the most relevant content based on prevailing market trends. Furthermore, it hones the existing marketing technology ecosystem by activating marketing channels in real-time. As an intelligent decision engine, Lytics comes equipped with services like Identity Resolution, enabling users to target anonymous and known customers with relevant campaigns in real-time. With more clever features like Behavioural Scoring, content affinity, audience segmentation, and product recommendations, Lytics enhances the overall business process management in an efficient manner. Read more |
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| SW Score & Breakdown |
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| Total Features |
9 Features
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7 Features
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| Common Features for All |
360-degree Customer view
Audience Builder
Behavior Tracking
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Multi-step Marketing
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360-degree Customer view
Audience Builder
Behavior Tracking
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Multi-step Marketing
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| Review Summary |
Not Available
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Lytics is lauded for its user-friendly interface, ease of implementation, and comprehensive data collection and analytics capabilities. Users appreciate its ability to track customer behavior across multiple channels and devices, providing valuable insights into customer preferences and behavior. Additionally, Lytics' segmentation and targeting features are praised for enabling personalized marketing campaigns that drive higher engagement and conversions. However, some users have reported occasional technical glitches and a need for more robust reporting capabilities. |
| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
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BlueConic Custom |
Core CDP Custom Intelligence Custom Automate Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots |
+ 4 More
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+ 1 More
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| Company Details | Located in: Boston, Massachusetts Founded in: 2010 | Located in: Portland, Oregon Founded in: 2012 |
| Contact Details |
+1 888-440-2583 https://www.blueconic.com/ |
Not available https://www.lytics.com/ |
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