Home/Demand-Side Platforms (DSP)/Bidtheatre vs AdvocadoUpdated on: April 23, 2024

Compare Bidtheatre vs Advocado

89% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
81% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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89% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
81% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Bidtheatre is a DSP (demand side platform) that enables you to send messages throughout the marketing funnel using a single solution. This DSP allows you to execute precise advertising in local, national, and worldwide publications without having to deal with the complexities of different supplier relationships. Bidtheatre makes use of several ad formats across tablet, mobile, and desktop devices to discover and attract your potential audience in real time. To increase conversions, you can retarget your site visitors and to find new clientele, you can use lookalikes. You can integrate the BidTheatre API into your own applications to provide sophisticated and scalable media purchasing features. Users can use display, video, and mobility to engage their consumers on desktop, mobile, and tablet devices and choose from a number of options for focusing their purchase on the impressions that are most relevant to their KPIs. It also offers detailed data that provides you with immediate insight into your campaign's stats and target audiences. Additionally, you can find out how your campaigns are doing across your audiences, demographics, region, device kinds, and more. ..show more

Advocado is a cross-media data platform that connects offline and online audience insights to influence the customer journey. Tracking the consumer journey from the offline world to the digital world is a challenge that limits opportunities for advertisers. Even combining data from multiple sources and providers may not paint a complete picture of how campaigns are performing. Campaign performance information may be delivered weeks or even months after the fact, eliminating any opportunity to optimize. ..show more

Features

AI Optimization Uses AI and machine learning to maximize a campaign's performance

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Budget Management Analyzing financial information to ensure all operations are within budget

Contextual Targeting Targeting based on content on the site

Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.

Demographic Targeting Targeting based on age, gender, marital status, income, education

Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Geo Targeting Targeting based on location, city, timezone, and country

Mobile Advertising Allows for ads to be placed and tracked in mobile apps

Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions

Reporting Sends instant status reports about the task with customer feedback

Retargeting Ability to retarget previous impressions to your site across the web

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Stockholm, Sweden / +46(0)8 641 22 66

N/A

API

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Basic
Custom

Features

  • 1 User
  • 1 Active Campaign / Month
  • Payment: Credit Card
  • Web Help Center
  • Banner & Video Ads
  • Choose from Public Site List Library
  • Contextual Targeting
  • Retargeting
  • Basic Campaign Insights
  • Workflow Alerts & Recommendations
Premium
$250 /Month

12% Platform Fee + $250 / month

Features

  • 5 Users
  • 50 Active Campaigns / Month
  • Payment
    • Credit Card
    • Invoicing & Credit Limit
  • Web Help Center
  • Email & Phone Support
  • Includes the features of Basic plan, plus
  • Native, Audio & Product Feed Ads
  • Build & Target Custom Site Lists
  • Target Site Paths and Placements
  • Lookalikes Prospecting
  • B2B Targeting & Reporting
  • Campaign Templates
  • Workflow Checks & Memos
  • Report Subscriptions
  • Sharable Extended Campaign Insights
Enterprise
Custom

Features

  • Unlimited Users
  • Unlimited Campaigns
  • Payment
    • Credit Card
    • Invoicing & Credit Limit
  • Web Help Center
  • Email & Phone Support
  • Priority Support
  • Managed Service
  • Includes the features of Premium plan, plus
  • Programmatic DOOH Ads
  • API Access
  • Media & Audience Selling
  • Media Supply History & Trends
  • Realtime Bidding Map
  • Log Level Feeds
View Price Page
Advocado (One-time)
$250 Others

One-time $250 setup fee that includes

Features

  • Watermarking of up to two TV commercials any time during the subscription period - a $100 value
  • Connection to your Google Ads account
  • Proprietary website tracking tag
Advocado
$499 /Month

Features

  • Use TV to Boost Search
  • Maximize Sponsorships
  • Synchronize Programmatic and Linear
  • Use Weather to Activate Digital Campaigns
  • Conquest Your Competition
  • Drive More Leads and Conversions

View Price Page

SCREENSHOTS

Bidtheatre Screenshots
View 2 screenshot(s)
Advocado Screenshots

ALTERNATIVES

Top alternatives to Bidtheatre

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dataxu
Hybrid Platform
Hybrid Platform

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Pear Deck
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