Home/Demand-Side Platforms (DSP)/Bidtheatre vs AdTheorentUpdated on: March 29, 2024

Compare Bidtheatre vs AdTheorent

89% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
81% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Visit Website

Visit Website

ADD PRODUCT
89% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
81% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Visit Website

Visit Website

Overview

Summary

Bidtheatre is a DSP (demand side platform) that enables you to send messages throughout the marketing funnel using a single solution. This DSP allows you to execute precise advertising in local, national, and worldwide publications without having to deal with the complexities of different supplier relationships. Bidtheatre makes use of several ad formats across tablet, mobile, and desktop devices to discover and attract your potential audience in real time. To increase conversions, you can retarget your site visitors and to find new clientele, you can use lookalikes. You can integrate the BidTheatre API into your own applications to provide sophisticated and scalable media purchasing features. Users can use display, video, and mobility to engage their consumers on desktop, mobile, and tablet devices and choose from a number of options for focusing their purchase on the impressions that are most relevant to their KPIs. It also offers detailed data that provides you with immediate insight into your campaign's stats and target audiences. Additionally, you can find out how your campaigns are doing across your audiences, demographics, region, device kinds, and more. ..show more

AdThorent is a process automation platform that helps you deliver full-funnel marketing in order to boost awareness and lower-funnel conversions for your online business. It enables you to use the power of real-world and digital relationships with the cross-environment map to create machine learning solutions for your company. With AdThorent, you can deliver real-world campaign results with machine learning solutions tailored to your industry. It specializes in identifying and reaching in-market car consumers using advanced technologies, resulting in real-world results for automobile brands at scale. AdTheorent's technology and machine learning-based targeting provide you privacy without compromising speed. The platform helps restaurants achieve full-funnel results for increasing foot traffic, enabling online ordering and app downloads. AdTheorentRx focuses on providing healthcare companies with privacy-conscious and brand-safe machine learning solutions that drive brand-specific business results at scale. You can identify potential customers without having to depend on sensitive personal data. You can extend your search beyond endemic health characteristics to find new customers on a large scale. Additionally, the platform doesn’t use cookies or one-to-one advertising for enhanced security. ..show more

Features

AI Optimization Uses AI and machine learning to maximize a campaign's performance

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Budget Management Analyzing financial information to ensure all operations are within budget

Contextual Targeting Targeting based on content on the site

Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.

Demographic Targeting Targeting based on age, gender, marital status, income, education

Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Geo Targeting Targeting based on location, city, timezone, and country

Mobile Advertising Allows for ads to be placed and tracked in mobile apps

Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions

Reporting Sends instant status reports about the task with customer feedback

Retargeting Ability to retarget previous impressions to your site across the web

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Stockholm, Sweden / +46(0)8 641 22 66

New York, New York

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Basic
Custom

Features

  • 1 User
  • 1 Active Campaign / Month
  • Payment: Credit Card
  • Web Help Center
  • Banner & Video Ads
  • Choose from Public Site List Library
  • Contextual Targeting
  • Retargeting
  • Basic Campaign Insights
  • Workflow Alerts & Recommendations
Premium
$250 /Month

12% Platform Fee + $250 / month

Features

  • 5 Users
  • 50 Active Campaigns / Month
  • Payment
    • Credit Card
    • Invoicing & Credit Limit
  • Web Help Center
  • Email & Phone Support
  • Includes the features of Basic plan, plus
  • Native, Audio & Product Feed Ads
  • Build & Target Custom Site Lists
  • Target Site Paths and Placements
  • Lookalikes Prospecting
  • B2B Targeting & Reporting
  • Campaign Templates
  • Workflow Checks & Memos
  • Report Subscriptions
  • Sharable Extended Campaign Insights
Enterprise
Custom

Features

  • Unlimited Users
  • Unlimited Campaigns
  • Payment
    • Credit Card
    • Invoicing & Credit Limit
  • Web Help Center
  • Email & Phone Support
  • Priority Support
  • Managed Service
  • Includes the features of Premium plan, plus
  • Programmatic DOOH Ads
  • API Access
  • Media & Audience Selling
  • Media Supply History & Trends
  • Realtime Bidding Map
  • Log Level Feeds
View Price Page
AdTheorent
Custom

Features

  • Predictive Targeting
  • Geo-Intelligence
  • Cross-Environment Map
  • Studio A\T
View Price Page

SCREENSHOTS

Bidtheatre Screenshots
View 2 screenshot(s)
AdTheorent Screenshots

ALTERNATIVES

Top alternatives to Bidtheatre

StackAdapt
StackAdapt
The Trade Desk
The Trade Desk
Choozle
Choozle
Adzooma
Adzooma
dataxu
dataxu

Top alternatives to AdTheorent

StackAdapt
StackAdapt
The Trade Desk
The Trade Desk
Choozle
Choozle
Adzooma
Adzooma
Bidtheatre
Bidtheatre