Home/Demand-Side Platforms (DSP)/Basis vs AdvocadoUpdated on: March 28, 2024

Compare Basis vs Advocado

88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
81% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
81% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Basis, is the first of its kind SaaS advertising solution unifying prgrammatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. ..show more

Advocado is a cross-media data platform that connects offline and online audience insights to influence the customer journey. Tracking the consumer journey from the offline world to the digital world is a challenge that limits opportunities for advertisers. Even combining data from multiple sources and providers may not paint a complete picture of how campaigns are performing. Campaign performance information may be delivered weeks or even months after the fact, eliminating any opportunity to optimize. ..show more

Features

AI Optimization Uses AI and machine learning to maximize a campaign's performance

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Budget Management Analyzing financial information to ensure all operations are within budget

Contextual Targeting Targeting based on content on the site

Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.

Demographic Targeting Targeting based on age, gender, marital status, income, education

Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Geo Targeting Targeting based on location, city, timezone, and country

Mobile Advertising Allows for ads to be placed and tracked in mobile apps

Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions

Reporting Sends instant status reports about the task with customer feedback

Retargeting Ability to retarget previous impressions to your site across the web

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Illinois, United States / 312.423.1565

N/A

API

N/A

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Basis Custom Plan
Custom

Features

  • Current strategies and pain points
  • Program goals and expectations
  • Basis’ capabilities, project scope, and flexible pricing models
  • Next steps (no commitment required)
View Price Page
Advocado (One-time)
$250 Others

One-time $250 setup fee that includes

Features

  • Watermarking of up to two TV commercials any time during the subscription period - a $100 value
  • Connection to your Google Ads account
  • Proprietary website tracking tag
Advocado
$499 /Month

Features

  • Use TV to Boost Search
  • Maximize Sponsorships
  • Synchronize Programmatic and Linear
  • Use Weather to Activate Digital Campaigns
  • Conquest Your Competition
  • Drive More Leads and Conversions

View Price Page

SCREENSHOTS

Basis Screenshots
Advocado Screenshots

ALTERNATIVES

Top alternatives to Basis

Basic Online Expenses
Basic Online Expenses
Bases
Bases
Winshuttle Foundation
Winshuttle Foundation
StackAdapt
StackAdapt
The Trade Desk
The Trade Desk

Top alternatives to Advocado

Pear Deck
Pear Deck
Avocado Finance
Avocado Finance
Coconut Tickets
Coconut Tickets
Banana
Banana
Apple Numbers
Apple Numbers