Basis vs Adzooma Comparison

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Basis

Demand-Side Platforms (DSP)

4.6 304 user ratings

Visit Website

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Adzooma

Demand-Side Platforms (DSP)

4.2 37 user ratings

Visit Website

Overview

Description	Basis, is the first of its kind SaaS advertising solution unifying prgrammatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Read more	Adzooma, a digital advertising platform, allows users to manage and optimize Facebook, Google, Microsoft Ads faster and gain a competitive advantage every time. This is a smarter and more effective way of advertising and enhancing customer base, thus bringing in more business profits. Users can use this unique advertising platform to help businesses of any size win. One can either work individually or have the entire team access the software. Moreover, Adzooma analyzes the accounts around the clock. In fact, it uses machine learning techniques to improve the overall performances, which lets one stay in control, focus on different advertising strategies and win more customers. The software brings in all the tools that one needs to make paid advertising faster and effective in every way. It optimizes performances and boosts ROI, automates routine tasks and saves time. Next, it manages multiple accounts from one place, requests features via the feedback portal, runs reports that showcase the expected results, fixes all problems, and lastly highlights new opportunities to scale campaigns successfully. To get going with Adzooma, one simply needs to link his/her accounts and begin optimizing. Read more
Pricing Options	Free Trial Not Available Basis Offers Custom plan.	Free Trial Not Available Starts at $49.0. Offers Custom plan.
SW Score & Breakdown	88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 83% Momentum 62% Popularity 81%	88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 85% Reviews 94% Momentum 63% Popularity 87%
SaaSworthy Awards	# 2 Fastest Growing # 5 Most Popular	Not Available

Features

Total Features	15 Features	9 Features
Common Features for All	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Budget Management Analyzing financial information to ensure all operations are within budget Contextual Targeting Targeting based on content on the site Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. Demographic Targeting Targeting based on age, gender, marital status, income, education Geo Targeting Targeting based on location, city, timezone, and country Mobile Advertising Allows for ads to be placed and tracked in mobile apps Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Reporting Sends instant status reports about the task with customer feedback Retargeting Ability to retarget previous impressions to your site across the web + 8 More - Show Less	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Budget Management Analyzing financial information to ensure all operations are within budget Contextual Targeting Targeting based on content on the site Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. Demographic Targeting Targeting based on age, gender, marital status, income, education Geo Targeting Targeting based on location, city, timezone, and country Mobile Advertising Allows for ads to be placed and tracked in mobile apps Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Reporting Sends instant status reports about the task with customer feedback Retargeting Ability to retarget previous impressions to your site across the web + 5 More - Show Less
Unique Features	AI Optimization Uses AI and machine learning to maximize a campaign's performance Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels. Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding	AI Optimization Uses AI and machine learning to maximize a campaign's performance Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels. Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online

Reviews & Ratings

User Rating	4.6/5 304 user ratings	4.2/5 37 user ratings
Ratings Distribution	Excellent 69.1% Very Good 26.7% Average 3.7% Poor 0% Terrible 0.4%	Excellent 62.2% Very Good 21.6% Average 2.7% Poor 5.4% Terrible 8.1%
Review Summary	OverallThe majority of reviewers laud Basis' user-friendliness and intuitive interface, citing it as a major advantage. Additionally, many users appreciate Basis' customizable dashboards and in-app training materials, which make it easy for teams to learn and use the platform. However, some reviewers have expressed dissatisfaction with Basis' customer support, particularly regarding the lack of phone support and slow response times.	Not Available
	Read All User Reviews	Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Not Available Basis Offers Custom plan.	Free Trial Not Available Starts at $49.0. Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Basis Custom Plan Custom	Pilot $49.00 $49.00 per user / month Advanced Pilot $99.00 $99.00 per user / month Rocket Pilot $249.00 $249.00 per user / month Galaxy Class Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Admedo Basis Vs Admedo Platform.io 4 Based on 1 Ratings Basis Vs Platform.io SmartyAds DSP 4.1 Based on 47 Ratings Basis Vs SmartyAds DSP Amazon DSP 4.7 Based on 3 Ratings Basis Vs Amazon DSP OrbitSoft DSP 4 Based on 1 Ratings Basis Vs OrbitSoft DSP	Admixer.DSP 5 Based on 5 Ratings Adzooma Vs Admixer.DSP SmartyAds DSP 4.1 Based on 47 Ratings Adzooma Vs SmartyAds DSP Amazon DSP 4.7 Based on 3 Ratings Adzooma Vs Amazon DSP Platform.io 4 Based on 1 Ratings Adzooma Vs Platform.io MI-DSP Adzooma Vs MI-DSP
	View All Basis Alternatives	View All Adzooma Alternatives