Basis vs AdNabu Comparison

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Basis

Demand-Side Platforms (DSP)

4.6 304 user ratings

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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AdNabu

Demand-Side Platforms (DSP)

4.8 14 user ratings

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Overview

Description	Basis, is the first of its kind SaaS advertising solution unifying prgrammatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Read more	Creating a Google Shopping Feed that has been approved and running successful Google Ads is a multi-step procedure. AdNabu allows you to create and validate a Google Merchant Center account. You may use AdNabu to automatically validate and claim your website. There will be no manual changes made to your website. The AdNabus software makes it simple to set up a Google Shopping feed and run Google Ads. All updates to your Shopify store are automatically retrieved and updated in the feed. Growing Shopify stores looking to boost sales with Google Ads while keeping their R.O.A.S. under control. The AdNabu software makes it simple to build a Google Shopping feed and run Google Ads. All updates to your Shopify store are automatically retrieved and updated in the feed. the most effective methods. Every product is given a score out of 100 by AdNabu. The score is based on a variety of Google Merchant Center variables that can help you improve your SEO, such as the duration of various feed attributes. The number of times a keyword appears in the title and description, as well as the image quality and size. For some Google Product Categories, promotions and discount prices are used, as well as recommended fields. Read more
Pricing Options	Free Trial Not Available Basis Offers Custom plan.	Free Trial Available Starts at $83.25.
SW Score & Breakdown	88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 83% Momentum 62% Popularity 81%	85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 92% Reviews 68% Momentum 67% Popularity 75%
SaaSworthy Awards	# 2 Fastest Growing # 5 Most Popular	Not Available

Features

Total Features	15 Features	11 Features
Common Features for All	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Budget Management Analyzing financial information to ensure all operations are within budget Contextual Targeting Targeting based on content on the site Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. Demographic Targeting Targeting based on age, gender, marital status, income, education Geo Targeting Targeting based on location, city, timezone, and country Mobile Advertising Allows for ads to be placed and tracked in mobile apps Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Reporting Sends instant status reports about the task with customer feedback Retargeting Ability to retarget previous impressions to your site across the web + 8 More - Show Less	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Budget Management Analyzing financial information to ensure all operations are within budget Contextual Targeting Targeting based on content on the site Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. Demographic Targeting Targeting based on age, gender, marital status, income, education Geo Targeting Targeting based on location, city, timezone, and country Mobile Advertising Allows for ads to be placed and tracked in mobile apps Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Reporting Sends instant status reports about the task with customer feedback Retargeting Ability to retarget previous impressions to your site across the web + 6 More - Show Less
Unique Features	AI Optimization Uses AI and machine learning to maximize a campaign's performance Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels. Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding	AI Optimization Uses AI and machine learning to maximize a campaign's performance Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels. Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online

Reviews & Ratings

User Rating	4.6/5 304 user ratings	4.8/5 14 user ratings
Ratings Distribution	Excellent 69.1% Very Good 26.7% Average 3.7% Poor 0% Terrible 0.4%	Excellent 78.6% Very Good 21.4% Average 0% Poor 0% Terrible 0%
Review Summary	OverallThe majority of reviewers laud Basis' user-friendliness and intuitive interface, citing it as a major advantage. Additionally, many users appreciate Basis' customizable dashboards and in-app training materials, which make it easy for teams to learn and use the platform. However, some reviewers have expressed dissatisfaction with Basis' customer support, particularly regarding the lack of phone support and slow response times.	Not Available
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Pricing

Pricing Options	Free Trial Not Available Basis Offers Custom plan.	Free Trial Available Starts at $83.25.
Pricing Plans Monthly Plans Annual Plans	Basis Custom Plan Custom	Growth $83.25 $99.00 per month Evolve (Single Store) $416.58 $499.00 per month Evolve (Multi Store) $833.25 $999.00 per month
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