Home/Demand-Side Platforms (DSP)/Basis vs Adform Demand Side PlatformUpdated on: March 29, 2024

Compare Basis vs Adform Demand Side Platform

88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
79% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
79% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Basis, is the first of its kind SaaS advertising solution unifying prgrammatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. ..show more

Reach your target audience utilising extremely sophisticated targeting and your preferred formats across a variety of media. Utilize the DSP to make confident purchases across classic and developing channels like Audio, DOOH, and CTV. The DSP upholds the highest industry standards while enabling data-driven advertising for performance, branding, and prospecting campaigns thanks to Odin, Adform's cutting-edge AI. It has a vast list of features such as - One universal platform is used to seamlessly unleash the full potential of all important identification solutions, enabling improved advertising activation for contemporary marketers. It allows for seamless control of the whole campaign life cycle across all digital media because it is adaptable, transparent, and secure. One of their most beneficial features is their multiple wide partnerships - more than 300 Data, Inventory, and MarTech collaborations. Engaging with Adform FLOW's integration partners is a simple, quick, and uncomplicated process. They have partners like 1PLUSX , 4D data, Active Agent and Acxiom. Their Information Security Management System (ISMS) has ISO / IEC 27001 certification, and their data centres have Security Operations Centers (SOCs) certification. ..show more

Features

AI Optimization Uses AI and machine learning to maximize a campaign's performance

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Budget Management Analyzing financial information to ensure all operations are within budget

Contextual Targeting Targeting based on content on the site

Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.

Demographic Targeting Targeting based on age, gender, marital status, income, education

Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Geo Targeting Targeting based on location, city, timezone, and country

Mobile Advertising Allows for ads to be placed and tracked in mobile apps

Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions

Reporting Sends instant status reports about the task with customer feedback

Retargeting Ability to retarget previous impressions to your site across the web

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Illinois, United States / 312.423.1565

N/A

API

N/A

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Basis Custom Plan
Custom

Features

  • Current strategies and pain points
  • Program goals and expectations
  • Basis’ capabilities, project scope, and flexible pricing models
  • Next steps (no commitment required)
View Price Page
Adform Demand Side Platform
Custom

Features

  • Activate the Full Potential of Digital Advertising
  • Building a Superior User Experience
  • Bid with Intelligence
  • Search Retargeting
  • Viewability Based Capping
  • Exclusive Inventory
  • Cross-Device
  • Real-Time Algorithmic Optimization
View Price Page

SCREENSHOTS

Basis Screenshots
Adform Demand Side Platform Screenshots

ALTERNATIVES

Top alternatives to Basis

Basic Online Expenses
Basic Online Expenses
Bases
Bases
Winshuttle Foundation
Winshuttle Foundation
StackAdapt
StackAdapt
The Trade Desk
The Trade Desk

Top alternatives to Adform Demand Side Platform

StackAdapt
StackAdapt
The Trade Desk
The Trade Desk
Choozle
Choozle
Adzooma
Adzooma
Bidtheatre
Bidtheatre