Compare Basis vs AddApptr

Summary

Basis, is the first of its kind SaaS advertising solution unifying prgrammatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. ..show more

AddApptr software helps people to make mobile advertisements. The software has several plug-ins, SDKs, and server-side integrations that are suitable for many mobile platforms. The software requires users to go through 3 simple steps to start making money from their creations. Firstly, they need to create an account for AddApptr. In the second step, SDK integration is involved. Here in the software, the details of technical documentation and the way in which SDK integration is possible are found. In the final step, AddApptr SDK integration takes place. The moment the app is live the creator starts earning money. The software has a dashboard that displays the revenues earned from the Ad networks the app is airing to. Besides, it displays RTBS daily. The software keeps the users aware of valuable information about their user bases like session length, MAU, and DAU. it analyses app delivery in the user’s app. ..show more

AI Optimization Uses AI and machine learning to maximize a campaign's performance

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Budget Management Analyzing financial information to ensure all operations are within budget

Contextual Targeting Targeting based on content on the site

Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.

Demographic Targeting Targeting based on age, gender, marital status, income, education

Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Geo Targeting Targeting based on location, city, timezone, and country

Mobile Advertising Allows for ads to be placed and tracked in mobile apps

Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions

Reporting Sends instant status reports about the task with customer feedback

Retargeting Ability to retarget previous impressions to your site across the web

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