Audiens vs Zeotap Comparison

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Audiens

Customer Data Platform (CDP)

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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Zeotap

Customer Data Platform (CDP)

4.4 25 user ratings

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Overview

Description

Audiens is a customer data platform that makes a unified and persistent customer database. It is employed to enhance the performance of advertising campaigns as well. Moreover, data is onboarded from various resources, normalized, and integrated to make advanced audience segmentation. Audiens is a useful tool that helps segment the customers automatically and build profiles based on the behavioral and demographic data. Moreover, the structured data is then driven to the most popular marketing network and digital customer acquisition channels. Audiens software is explicitly built to show users the campaign with the biggest potential. Moreover, this software fastly imports all of the user's historic orders and customer data with their easy-to-use Shopify integration. The reason marketers must opt for the Audiens is that it makes the challenging thing of analyzing marketing data easy by its compelling features like data source, behavior tracking, multi-step marketing, audience builder, 360-degree customer view. All of the functionalities offered by this software help the marketers in discovering the next brilliant campaign. You can enjoy the great features of Audiens with the pricing strategy that is based on the visitor count that the users have. Read more

Zeotap software is a customer intelligence platform (CIP) that significantly helps industries to precisely understand their customers and forecast behaviors to offer more meaningful user experiences. This software allows business brands to create a center of first-party data to win the expectations of new customers and enhance their loyal support. Zeotap comprises independent, but incorporated modules that include customer data integration discover enrichment, resolution, modeling or analytics, and activation to more than 100 partners in the marketing campaign. Zeotap software offers the 360-degree view of reality with privacy at its utmost concern. Moreover, it vigorously balances the customer's demand for personalization with the political demand for compliance. Top brands, publishers, and agencies make use of this ultimate software due to its flexible tools and smart features like audience builder, data enrichment, and GDPR compliance. It deploys the data to offer more proficient marketing, maximize retention, acquisition, and customer lifetime value. It further enables email marketing, data cleansing, data orchestration, multi-step marketing, behavior tracking, and hyper-targeting. Zeotap software follows the quotation-based pricing strategy. Read more

Pricing Options

Free Trial Not Available
Audiens Offers Free-forever and Custom plan.

Free Trial Not Available
Zeotap Offers Custom plan.

SW Score & Breakdown

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

90%
Reviews

60%
Momentum

60%
Popularity

66%

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

99%
Reviews

77%
Momentum

74%
Popularity

91%

Features

Total Features	9 Features	12 Features
Common Features for All	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Identity Graph Create a correlation between individuals with identical match groups. Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 6 More - Show Less	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Identity Graph Create a correlation between individuals with identical match groups. Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 9 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	NA

Reviews & Ratings

User Rating	Not Available	4.4/5 25 user ratings
Ratings Distribution	Not Available	Excellent 48% Very Good 40% Average 12% Poor 0% Terrible 0%
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Pricing

Pricing Options	Free Trial Not Available Audiens Offers Free-forever and Custom plan.	Free Trial Not Available Zeotap Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Developer Free Basic Others Enterprise Custom	Zeotap Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

	CustomerLabs CDP 4.7 Based on 19 Ratings Audiens Vs CustomerLabs CDP Captain Metrics Audiens Vs Captain Metrics Acquia Marketing Cloud 4.1 Based on 84 Ratings Audiens Vs Acquia Marketing Cloud BSI CDP Audiens Vs BSI CDP Data Commander 5 Based on 1 Ratings Audiens Vs Data Commander	BSI CDP Zeotap Vs BSI CDP Acquia Marketing Cloud 4.1 Based on 84 Ratings Zeotap Vs Acquia Marketing Cloud Zylotech 5 Based on 1 Ratings Zeotap Vs Zylotech Lexer 4.8 Based on 36 Ratings Zeotap Vs Lexer Captain Metrics Zeotap Vs Captain Metrics
	View All Audiens Alternatives	View All Zeotap Alternatives