Compare Audiens vs BlueConic

Summary

Audiens is a customer data platform that makes a unified and persistent customer database. It is employed to enhance the performance of advertising campaigns as well. Moreover, data is onboarded from various resources, normalized, and integrated to make advanced audience segmentation. Audiens is a useful tool that helps segment the customers automatically and build profiles based on the behavioral and demographic data. Moreover, the structured data is then driven to the most popular marketing network and digital customer acquisition channels. Audiens software is explicitly built to show users the campaign with the biggest potential. Moreover, this software fastly imports all of the user's historic orders and customer data with their easy-to-use Shopify integration. The reason marketers must opt for the Audiens is that it makes the challenging thing of analyzing marketing data easy by its compelling features like data source, behavior tracking, multi-step marketing, audience builder, 360-degree customer view. All of the functionalities offered by this software help the marketers in discovering the next brilliant campaign. You can enjoy the great features of Audiens with the pricing strategy that is based on the visitor count that the users have. ..show more

BlueConic is the advanced customer data platform that liberates companies’ first-party data from disparate systems by giving business users access to unified and actionable customer data that offers both confidence and utility whenever and wherever they need it. This platform can unify data into persistent, individual profiles and then activate it across customer touchpoints. As a result, the systems can maintain a wide range of growth-focused initiatives like customer lifecycle orchestration, modeling and analytics, digital products, experiences, audience-based monetization, and more. Over 300 companies use BlueConic CDP actively to transform customer relationships and drive business growth. ..show more

360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Audience Builder Allows to segment the customers/subscribers using attributes and personas.

Behavior Tracking A tracking tool that facilitates fostering positive customer reaction

Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database

Data Enrichment A value-addition process of improving lead quality with new attributes.

Data Orchestration Automated process to integrate and sync data across multiple marketing channels

Data Source Import customer data from several sales and marketing channels

Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences

GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Hyper Targeting Delivering Ad content to extremely relevant interest group segments.

Identity Graph Create a correlation between individuals with identical match groups.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.

• MailChimp

• Mixpanel
• AppNexus Programmable Platform
• HubSpot CRM
• Google Analytics
• Adobe Marketo Engage
• Salesforce
• Campaign Monitor
• MailChimp

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