Home/Customer Data Platform (CDP)/Audiens vs ActionIQUpdated on: March 28, 2024

Compare Audiens vs ActionIQ

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83% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
86% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Audiens is a customer data platform that makes a unified and persistent customer database. It is employed to enhance the performance of advertising campaigns as well. Moreover, data is onboarded from various resources, normalized, and integrated to make advanced audience segmentation. Audiens is a useful tool that helps segment the customers automatically and build profiles based on the behavioral and demographic data. Moreover, the structured data is then driven to the most popular marketing network and digital customer acquisition channels. Audiens software is explicitly built to show users the campaign with the biggest potential. Moreover, this software fastly imports all of the user's historic orders and customer data with their easy-to-use Shopify integration. The reason marketers must opt for the Audiens is that it makes the challenging thing of analyzing marketing data easy by its compelling features like data source, behavior tracking, multi-step marketing, audience builder, 360-degree customer view. All of the functionalities offered by this software help the marketers in discovering the next brilliant campaign. You can enjoy the great features of Audiens with the pricing strategy that is based on the visitor count that the users have. ..show more

ActionIQ enables users to align their process, people, and technology which allows them to deliver exceptional customer experience across every touchpoint. The tool is designed with a data-driven technology that changes the way companies think about the digital transformation, customer journey, customer engagement, and the value of customer data as a core corporate asset. Using the in-built ActionIQ Customer Data Platform (CDP), large organizations can solve chronic customer data fragmentation and thus gain customer intelligence which is needed to co-ordinate experiences across all their brand touchpoints. They help users build an omnichannel smart hub stack that unifies data and empowers teams with the real-time insights they require. The platform lets users gain a deep understanding of their customers which enables them to deliver trust-building and profitable customer experiences at scale. Using ActionIQ, users can drive incremental revenue, hard cost-savings, and achieve new business models while attracting, retaining, and converting more customers. ..show more

Features

360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Audience Builder Allows to segment the customers/subscribers using attributes and personas.

Behavior Tracking A tracking tool that facilitates fostering positive customer reaction

Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database

Data Enrichment A value-addition process of improving lead quality with new attributes.

Data Orchestration Automated process to integrate and sync data across multiple marketing channels

Data Source Import customer data from several sales and marketing channels

Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences

GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Hyper Targeting Delivering Ad content to extremely relevant interest group segments.

Identity Graph Create a correlation between individuals with identical match groups.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Milan, Italy

New York, New York

API

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Developer
Free

Features

  • 1 Channel Limit
  • 1 Source Limit (Online data)
  • 5 Audiences Limit
  • 10 K Users Limit
  • 15 Days Data Retention
  • Email Support
Basic
Others

€ 990 per month

Features

  • Unlimited Channels
  • Unlimited Sources (Online data)
  • 30 Audiences Limit
  • 100 K Users Limit
  • 30 Days Data Retention
  • Email Support
  • Data Marketplace
Enterprise
Custom

Features

  • Unlimited Channel
  • Unlimited Sources (Online & Offline data)
  • Unlimited Audiences
  • Unlimited Users
  • Unlimited Data Retention
  • Dedicated Account Manager
  • Data Marketplace
  • Lookalike Modelling
View Price Page
ActionIQ
Custom

Features

  • Data Integrations
  • Dynamic Attributes
  • Interactive Audiences
  • AIq Decisioning
  • Integrated Journeys
  • Real-Time Triggers
  • Channel Integrations
View Price Page

SCREENSHOTS

Audiens Screenshots
View 6 screenshot(s)
ActionIQ Screenshots

INTEGRATIONS

  • MailChimp
  • DOMO
  • Braze
  • Tableau
  • Looker
  • SparkPost
  • Tealium iQ
  • Microsoft Azure
  • Google Analytics
  • MuleSoft Anypoint Platform
  • Salesforce
  • Zendesk Support
  • Optimizely
  • Shopify

ALTERNATIVES

Top alternatives to Audiens

Zeotap
Zeotap
Segment
Segment
Amperity
Amperity
LeadBoxer
LeadBoxer
Arm Treasure Data
Arm Treasure Data

Top alternatives to ActionIQ

Segment
Segment
Tealium iQ
Tealium iQ
Zeotap
Zeotap
Amperity
Amperity
LeadBoxer
LeadBoxer