Home/Compare/Apptimize vs Google Optimize
Updated on: October 15, 2019

Apptimize vs Google Optimize

56%
Apptimize
(18 Ratings)
74%
Google Optimize
(16 Ratings)
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Apptimize
(18 Ratings)
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Google Optimize
(16 Ratings)
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Overview

Summary

Apptimize does A/B testing, feature flagging, phased rollouts, and analytics for native Android and iOS applications. It has been developed specifically for mobile product teams to accelerate their learning and innovation. The WYSIWYG (What You See Is What You Get) Visual Editor feature helps run A/B tests and multivariate tests on buttons, color, text, CTAs, and more. Apptimize also allows to test anything you can code – from search algorithms to the number of steps in a conversion flow – through dynamic variables and code block experiments. ..read more

Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Optimize' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..read more

Features

Audience Targeting

Funnel Analysis

Heatmaps

Landing Pages (Web Forms)

Multivariate Testing

Split Testing

Statistical Relevance Analysis

Surveys

Test Scheduling

Visual Editor

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

San Francisco, CA / +1 415-829-2193

Mountain View, CA / +1 (650) 253-0000

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Basic
Custom

Features

  • Up to 100000 Monthly Active Users (MAU)
  • Cross-Platform A/B Testing
  • Instant Updates
  • Feature Flags
  • Automatic Event Importing
  • Includes features of Standard Service

Standard Service

  • Email Support (9AM-5PM Pacific Time; Response by next business day)
  • Technical Documentation

Contact the vendor to get the latest pricing detail.

Enterprise
Custom

Features

  • Greater than 100000 MAUs
  • Includes features of Basic plan, plus
  • Data Exports
  • Full API access
  • User ID Targeting
  • Team Administrative Controls
  • Phased Rollouts of A/B Test
  • Advanced Data Insights
  • Includes features of Silver and Gold Service plan

Silver Service

  • Dedicated Customer Success Manager
  • Implementation and Onboarding

Gold Service

  • Technical Integration Services
  • Dedicated Slack Channel
  • Multi-day onsite training led by mobile strategists and forward deployed engineers
  • Emergency Escalation Process with Guaranteed 2-hour Response Time for Tier 1 Issues
  • Telephone Support

Contact the vendor to get the latest pricing detail.

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Google Optimize
Free

Small to medium-sized businesses just getting started with experimentation.

Google Optimize Plan Includes the Features

  • A/B testing
  • Native integration with Google Analytics
  • Advanced targeting (includes geographic and user attributes)
  • Support for single-page web applications
  • Google AdWords Integration
  • Limited Multivariate testing (MVT)
  • Pre-selected Experiment objectives
  • Basic Simultaneous experiment capabilities
  • User and account administration
  • Support and services - Self-service Help Center and community forums
  • Payment options- Free

Google Optimize 360
Custom

Larger enterprises or those businesses with more sophisticated testing needs.

Google Optimize 360 Includes the Features

  • A/B testing
  • Native integration with Google Analytics
  • Advanced targeting (includes geographic and user attributes)
  • Support for single-page web applications
  • Google AdWords Integration
  • Google Analytics audience targeting
  • Full Multivariate testing (MVT)
  • Ad hoc Experiment objectives
  • Advanced Simultaneous experiment capabilities
  • User and account administration
  • Implementation services
  • Support and services : Enterprise-level service, support, and SLAs
  • Payment options : Invoiced monthly

Please Contact the Vendor to get the Detailed Pricing Information.

View Price Page

SCREENSHOTS

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