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97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AppsFlyer logo
Mobile Analytics Software

4.4 1,054 user ratings

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94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Overview

Description AppsFlyer is an attribution platform that allows marketers and advertisers to manage, measure, and analyze which campaigns drive results. With its accurate data and customer-centric approach, it’s the number one choice of leading brands. It promises deep integrations with every media source including marketing platforms such as Google, Twitter, and Facebook. The pre-configured postbacks send all the right engagement data to partners, thus helping users to build advanced audience campaigns. With the real-time TV attribution feature, users can measure the impact of TV campaigns and can also streamline efforts by using deep integrations with WyWym TvTvm Adalyser, Shazam, and TvTy. The overview dashboard is designed in a way so that it can help marketers to make strategic decisions about their mobile marketing performance. Users can protect their business from mobile ad fraud with enterprise-grade protection. The platform’s deep linking technology helps brands to create the best experience across every digital touchpoint with its email, social, SMS, referrals, and web-to-app features. Read more Firebase is an intuitive mobile application development solution backed by Google. Users can smoothly accelerate and scale their app development process without managing any infrastructure. The platform can be used to build apps, release and monitor them besides boosting up engagement levels. Cloud Firestore feature within Firebase, enables users to develop, secure and serverless apps on a global scale. They can also save app data on the cloud, retrieve the expressive queries and sync data across online and offline devices. To speed up app development, the platform offers a host of additional benefits, including real-time database, remote configurations, cloud messaging, hosting, authentication etc. A variety of extensions such as resize images, invoicing and payments with Stripe, running subscriptions etc. are also available within the particular. Performance monitoring and stability checking features, offered by Firebase enables continuous support from the software even after the app gets released. Users can also roll out their app features, prioritise and fix various performance and stability related issues to increase audience engagement levels. Read more
Pricing Options
  • Free Trial Not Available
  • Offers Free-forever and Custom plan.
  • Free Trial Not Available
  • Offers Free-forever and Custom plan.
SW Score & Breakdown

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    93%
  • Reviews
    93%
  • Momentum
    77%
  • Popularity
    99%

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    97%
  • Reviews
    86%
  • Momentum
    74%
  • Popularity
    87%
SaaSworthy Awards
Not Available
# 3 Most Worthy # 2 Fastest Growing

Technical Details

Organization Types Supported
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
Modes of Support
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
API Support
  • Available
  • Available

Reviews & Ratings

User Rating
4.4/5 1,054 user ratings
4.5/5 673 user ratings
Rating Distribution
  • Excellent

    46.3%
  • Very Good

    47.3%
  • Average

    5.1%
  • Poor

    0.6%
  • Terrible

    0.7%
  • Excellent

    59.1%
  • Very Good

    31.4%
  • Average

    7.4%
  • Poor

    0%
  • Terrible

    2.1%
User Sentiments

    Accurate Attribution, Extensive Integrations, Comprehensive Reporting, Effective Fraud Prevention

    High Pricing, Complex User Interface, Technical Support Issues, Limited Data Export

    Not Available
Review Summary

Users appreciate AppsFlyer's robust set of features, including its attribution capabilities, fraud protection, and ability to track ROI. They also praise its user-friendly interface, comprehensive reporting options, and excellent customer support. However, some users have reported occasional technical glitches and a somewhat steep learning curve. Overall, AppsFlyer is a reliable and feature-rich platform for tracking and analyzing marketing campaigns, particularly for mobile apps.

Firebase is generally praised for its ease of use and integration, particularly for developers building mobile apps. Users highlight features like real-time databases, authentication, cloud messaging, and analytics as strengths. While the free tier is valuable, users often mention limitations in querying, scalability, and pricing for high usage. Some also find the documentation lacking and support inconsistent. Overall, Firebase is a solid BaaS solution for beginners and smaller apps, but challenges arise when scaling to larger projects.

Pros & Cons
  • Robust attribution capabilities
  • Fraud protection
  • Ability to track ROI
  • User-friendly interface
  • Comprehensive reporting options
  • Occasional technical glitches
  • Somewhat steep learning curve
Not Available
  Read All User Reviews Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Not Available
  • Offers Free-forever and Custom plan.
  • Free Trial Not Available
  • Offers Free-forever and Custom plan.
Pricing Plans
Monthly Plans Annual Plans

Zero Free

Growth Others

Enterprise Custom

Spark Plan Free

Blaze Plan Custom

 
View Detailed Pricing
View Detailed Pricing

Alternatives

 

Screenshots & Videos

Screenshots AppsFlyer screenshot
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Analytics
+ 2 More
Videos Video Thumbnail
+ 1 More
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Vendor information

Company Details Located in: San Francisco, CA Located in: Mountain View, California
Contact Details

(415) 636-9430

https://www.appsflyer.com/

Not available

https://firebase.google.com/

Social Media Handles

FAQs

What are the key features of AppsFlyer?

AppsFlyer is an attribution platform that allows marketers to manage, measure, and analyze which campaigns drive results.

What are the key features of Firebase?

Firebase is an intuitive mobile application development solution backed by Google. Users can smoothly accelerate and scale their app development process without managing any infrastructure.

What are the alternatives to AppsFlyer?

The top alternatives to AppsFlyer are Adjust, Adobe Analytics, Mixpanel, Singular, and Branch.

What are the alternatives to Firebase?

The top alternatives to Firebase are cloudbase.io, Google AppSheet, AWS Amplify, 8base, and Clustered Cloud.

What are the key differences between AppsFlyer and Firebase?

AppsFlyer is an attribution platform focused on marketing analytics, while Firebase is a comprehensive mobile application development solution.

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