Home/Mobile Analytics Software/AppsFlyer vs FirebaseUpdated on: April 19, 2024

Compare AppsFlyer vs Firebase

95% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
89% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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95% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
89% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

AppsFlyer is an attribution platform that allows marketers and advertisers to manage, measure, and analyze which campaigns drive results. With its accurate data and customer-centric approach, it’s the number one choice of leading brands. It promises deep integrations with every media source including marketing platforms such as Google, Twitter, and Facebook. The pre-configured postbacks send all the right engagement data to partners, thus helping users to build advanced audience campaigns. With the real-time TV attribution feature, users can measure the impact of TV campaigns and can also streamline efforts by using deep integrations with WyWym TvTvm Adalyser, Shazam, and TvTy. The overview dashboard is designed in a way so that it can help marketers to make strategic decisions about their mobile marketing performance. Users can protect their business from mobile ad fraud with enterprise-grade protection. The platform’s deep linking technology helps brands to create the best experience across every digital touchpoint with its email, social, SMS, referrals, and web-to-app features. ..show more

Firebase is an intuitive mobile application development solution backed by Google. Users can smoothly accelerate and scale their app development process without managing any infrastructure. The platform can be used to build apps, release and monitor them besides boosting up engagement levels. Cloud Firestore feature within Firebase, enables users to develop, secure and serverless apps on a global scale. They can also save app data on the cloud, retrieve the expressive queries and sync data across online and offline devices. To speed up app development, the platform offers a host of additional benefits, including real-time database, remote configurations, cloud messaging, hosting, authentication etc. A variety of extensions such as resize images, invoicing and payments with Stripe, running subscriptions etc. are also available within the particular. Performance monitoring and stability checking features, offered by Firebase enables continuous support from the software even after the app gets released. Users can also roll out their app features, prioritise and fix various performance and stability related issues to increase audience engagement levels. ..show more

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

San Francisco, CA / (415) 636-9430

Mountain View, California

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Zero
Free

Features

  • 12K conversions upon sign up
  • 30-day trial of premium add ons
  • Deep linking and custom redirection
  • iOS Universal Links & Android App Links
  • Custom short links and branded links
  • Web-to-app banners (Smart Banners)
  • Referrals and user invites
  • Social media landing pages
  • QR codes
  • Basic marketing analytics
  • Email service provider integrations
  • Self-service support
Growth
Others

6¢ / conversion

Features

  • Everything in Zero, plus:
  • Mobile attribution
  • Cohort and retention reports
  • Custom dashboard creation
  • Customizable campaign performance alerts
  • Basic LTV analytics
  • Basic ad spend reporting
  • Deferred deep linking
  • Basic fraud protection
  • Marketing analytics tools
  • Data report export
  • AppsFlyer mobile app
  • Tech & media partner integtations
  • Email support
Enterprise
Custom

Features

Everything in Growth, plus custom solutions including:

  • Cross-device and web attribution
  • Web-to-app attribution
  • TV and OTT attribution
  • Ad revenue attribution
  • Conversion path visualization
  • Cost aggregation
  • OneLink deep linking API*
  • Audience segmentation
  • A/B testing
  • Incrementality testing
  • Complete fraud protection
  • Professional fraud analysis
  • Raw data and APIs
  • Agency integrations
  • Dedicated customer success manager
  • Migration & onboarding support
  • Advanced online & onsite training access
  • Phone support
View Price Page
Spark Plan
Free

Features

  • A/B Testing: Free
  • Analytics: Free
  • App Distribution: Free
  • App Indexing: Free
  • Phone Auth - US, Canada, and India: 10k/month
  • Phone Auth - All other countries: 10k/month
  • Other Authentication services
  • Cloud Firestore Stored data: 1 GiB total
  • Cloud Firestore Network egress: 10GiB/month
  • Cloud Firestore Document writes: 20K/day
  • Cloud Firestore Document reads: 50K/day
  • Cloud Firestore Document deletes: 20K/day
  • Cloud Functions Invocations : 125K/month
  • Cloud Functions GB-seconds : 40K/month
  • Cloud Functions CPU-seconds : 40K/month
  • Cloud Functions Outbound networking: Google services only
  • Cloud Messaging (FCM): Free
  • Crashlytics: Free
  • Dynamic Links: Free
  • Hosting Storage: 10 GB
  • Hosting Data transfer: 360 MB per day
  • Custom domain & SSL
  • Multiple sites per project
  • In-App Messaging : Free
  • Custom Model Deployment
  • AutoML Vision Edge Dataset : 1K images/project
  • AutoML Vision Edge Training : 3 hours/project
  • Performance Monitoring : Free
  • Predictions : Free
  • Realtime Database Simultaneous connections : 100
  • Realtime Database GB stored : 1 GB
  • Realtime Database GB downloaded : 10 GB/month
  • Remote Config : Free
  • Storage GB stored : 5 GB
  • Storage GB downloaded : 1 GB/day
  • Storage Upload operations : 20K/day
  • Storage Download operations : 50K/day
  • Virtual Device Tests : 10 tests/day
  • Physical Device Tests : 5 tests/day
  • Google Cloud: BigQuery
Blaze Plan
Custom

Pay as you go

Features

  • A/B Testing: Free
  • Analytics: Free
  • App Distribution: Free
  • App Indexing: Free
  • Phone Auth - US, Canada, and India: $0.01/verification
  • Phone Auth - All other countries: $0.06/verification
  • Other Authentication services
  • Cloud Firestore Stored data: $0.18/GiB
  • Cloud Firestore Network egress: Google Cloud pricing
  • Cloud Firestore Document writes: $0.18/100K
  • Cloud Firestore Document reads: $0.06/100K
  • Cloud Firestore Document deletes: $0.02/100K
  • Invocations: Free up to 2M/month, Then $0.40/million
  • GB-seconds: Free up to 400K/month, Then Google Cloud pricing
  • CPU-seconds: Free up to 200K/month, hen Google Cloud pricing
  • Outbound networking: Free up to 5GB/month, Then $0.12/GB
  • Cloud Build minutes: Free up to 120min/day, Then $0.003/min
  • Container storage: No free usage, $0.026/GB
  • Storage: $0.026/GB
  • Data transfer: $0.15/GB
  • Cloud Vision APIs: $1.50/K
  • Simultaneous connections: 200k/database
  • GB stored: $5/GB
  • GB downloaded: $1/GB
  • Multiple databases per project
  • GB stored: $0.026/GB
  • GB downloaded: $0.12/GB
  • Upload operations: $0.05/10k
  • Download operations: $0.004/10k
  • Multiple buckets per project
  • Virtual Device Tests: $1/device/hour
  • Physical Device Tests: $5/device/hour
  • Other IaaS
View Price Page

SCREENSHOTS

AppsFlyer Screenshots
View 8 screenshot(s)
Firebase Screenshots
View 3 screenshot(s)

ALTERNATIVES

Top alternatives to AppsFlyer

Google Analytics
Google Analytics
Adobe Analytics
Adobe Analytics
Kochava
Kochava
MoEngage
MoEngage
Mixpanel
Mixpanel

Top alternatives to Firebase

AWS Amplify
AWS Amplify
MySQL
MySQL
AWS Cloud9
AWS Cloud9
Supabase
Supabase
MongoDB
MongoDB