Home/Demand-Side Platforms (DSP)/AppNexus Programmable Platform vs PocketmathUpdated on: March 29, 2024

Compare AppNexus Programmable Platform vs Pocketmath

85% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
86% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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85% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Using the AppNexus Programmable Platform — you can build custom solutions that meet your clients’ unique objectives and create a competitive advantage for yourself. Leverage both AppNexus’ advanced machine learning and your business knowledge to buy inventory that delivers better business outcomes. Improve conversions or brand awareness by leveraging sophisticated targeting and optimization strategies. ..show more

Pocketmath is the world’s largest mobile audience network that brings programmatic solutions for advertisers, agencies, and publishers. In the case of advertisers and marketers, this app exclusively allows users to reach out to a highly engaging audience and enter the fast-growing mobile app user marketplace. The software also offers unprecedented data to the marketers and advertisers and provides assistance with audience targeting. Moreover, agencies and consultants get to access quality data, drive high performance and get instant feedback on the same. Finally, with publishers and app owners, one can monetize highly engaging users, get real-time control on media inventory, etc. Pocketmath offers its users all the tools they need to find the right set of consumers and delivers content and promotions they desire. Through a user-friendly mobile app, this software becomes an efficient audience marketplace for all the publishers and mobile marketers of the world. With the tools provided by this application, one can find the right consumer and deliver content and promotions seamlessly. ..show more

Features

AI Optimization Uses AI and machine learning to maximize a campaign's performance

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Budget Management Analyzing financial information to ensure all operations are within budget

Contextual Targeting Targeting based on content on the site

Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.

Demographic Targeting Targeting based on age, gender, marital status, income, education

Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Geo Targeting Targeting based on location, city, timezone, and country

Mobile Advertising Allows for ads to be placed and tracked in mobile apps

Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions

Reporting Sends instant status reports about the task with customer feedback

Retargeting Ability to retarget previous impressions to your site across the web

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

New York, United States / +1 (646) 825-6460

Singapore , Singapore

API

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

AppNexus Programmable Platform Custom Plan
Custom

Features

  • AI Optimization
  • Audience Targeting
  • Brand Safety and Fraud Protection
  • Budget Management
  • Creative Management
  • Demographic Targeting
  • Frequency Capping
  • Geo Targeting
  • Mobile Advertising
  • Omnichannel Campaign Management
  • Private Marketplace
  • Real-time Bidding
  • Reporting
  • Retargeting

Contact the Vendor for Detailed Pricing Information

View Price Page
Pocketmath
Custom

Features

  • Audience Data
  • Real-time Campaigns
  • Layered Campaigns
  • Direct Engagement
  • Audience Technology
  • Reporting & Analytics
View Price Page

SCREENSHOTS

AppNexus Programmable Platform Screenshots
Pocketmath Screenshots

ALTERNATIVES

Top alternatives to AppNexus Programmable Platform

StackAdapt
StackAdapt
The Trade Desk
The Trade Desk
Choozle
Choozle
Adzooma
Adzooma
Bidtheatre
Bidtheatre

Top alternatives to Pocketmath

MediaMath TerminalOne Marketing OS™
MediaMath TerminalOne Marketing OS™
StackAdapt
StackAdapt
The Trade Desk
The Trade Desk
Choozle
Choozle
Adzooma
Adzooma