Compare AppNexus Programmable Platform vs Mobusi

Summary

Using the AppNexus Programmable Platform — you can build custom solutions that meet your clients’ unique objectives and create a competitive advantage for yourself. Leverage both AppNexus’ advanced machine learning and your business knowledge to buy inventory that delivers better business outcomes. Improve conversions or brand awareness by leveraging sophisticated targeting and optimization strategies. ..show more

Mobusi is a Technology Media Company, which is a part of the Fibonad group that empowers both the advertisers and publishers. It helps them reach and exceed the high demanding targets, obtain leads worldwide and maximize revenue. Users can opt for DSP and advanced anti-fraud systems, various monetization solutions, and exclusive offers to meet their needs. Next, the company focuses on awareness, acquisition, retargeting and monetization. When it comes to awareness, the company’s primary aim is to improve the results via Facebook Ads, Google Ads, etc. Then, it focuses on acquisition, where it helps users to target their audience from the highest quality sources. Besides these, it focuses on retargeting, where it pays much attention to potential customers using certain in-house solutions such as DSP and Data. Lastly, the company monetizes using certain creative and powerful formats like SDK mediation, Javascript and API. Apart from assisting publishers, it widely helps advertisers too. So, whether users want to promote an app only in a certain country or reach out to a global audience, the company offers a line of products to match their advertising needs without fail. ..show more

AI Optimization Uses AI and machine learning to maximize a campaign's performance

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Budget Management Analyzing financial information to ensure all operations are within budget

Contextual Targeting Targeting based on content on the site

Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.

Demographic Targeting Targeting based on age, gender, marital status, income, education

Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Geo Targeting Targeting based on location, city, timezone, and country

Mobile Advertising Allows for ads to be placed and tracked in mobile apps

Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions

Reporting Sends instant status reports about the task with customer feedback

Retargeting Ability to retarget previous impressions to your site across the web

Top alternatives to AppNexus Programmable Platform

StackAdapt

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Choozle

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Bidtheatre

Top alternatives to Mobusi

StackAdapt

The Trade Desk

Choozle

Adzooma

Bidtheatre