Compare AppNexus Programmable Platform vs MediaMath TerminalOne Marketing OS™

Summary

Using the AppNexus Programmable Platform — you can build custom solutions that meet your clients’ unique objectives and create a competitive advantage for yourself. Leverage both AppNexus’ advanced machine learning and your business knowledge to buy inventory that delivers better business outcomes. Improve conversions or brand awareness by leveraging sophisticated targeting and optimization strategies. ..show more

MediaMath TerminalOne Marketing OS is an advertising solution, developed specifically to assist brands and agencies in taking control of their marketing and operations to provide efficient and successful multichannel campaigns. With data-driven audience targeting, MediaMath's CTV advertising solution allows marketers to establish a 1:1 interaction with their consumers across all devices. With MediaMath, you can connect with customers using cross-device identifiers depending on permission along with preparing for the future of identity by activating and scaling data with flexible identity graphs. To ensure supply chain trust and transparency, 100% of MediaMath’s inventory fulfils SOURCE standards. To extract the best out of platform capabilities, campaigns, and functions, users can collaborate with consultative specialists. With capabilities like in-line, and bulk editing, troubleshooting, and Dynamic Budget Allocation, you can easily and directly handle all areas of a digital advertising campaign. With powerful, versatile tools, you can report, shop, debug, and activate media agreements that broadcasters, publishers, and websites provide for digital advertising campaigns. Additionally, you can run your advertising across several channels at once with MediaMath. ..show more

AI Optimization Uses AI and machine learning to maximize a campaign's performance

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Budget Management Analyzing financial information to ensure all operations are within budget

Contextual Targeting Targeting based on content on the site

Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.

Demographic Targeting Targeting based on age, gender, marital status, income, education

Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Geo Targeting Targeting based on location, city, timezone, and country

Mobile Advertising Allows for ads to be placed and tracked in mobile apps

Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions

Reporting Sends instant status reports about the task with customer feedback

Retargeting Ability to retarget previous impressions to your site across the web

Top alternatives to AppNexus Programmable Platform

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Top alternatives to MediaMath TerminalOne Marketing OS™

StackAdapt

The Trade Desk

Choozle

Adzooma

Bidtheatre