Home/Demand-Side Platforms (DSP)/AppNexus Programmable Platform vs AdzoomaUpdated on: March 28, 2024

Compare AppNexus Programmable Platform vs Adzooma

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85% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Using the AppNexus Programmable Platform — you can build custom solutions that meet your clients’ unique objectives and create a competitive advantage for yourself. Leverage both AppNexus’ advanced machine learning and your business knowledge to buy inventory that delivers better business outcomes. Improve conversions or brand awareness by leveraging sophisticated targeting and optimization strategies. ..show more

Adzooma, a digital advertising platform, allows users to manage and optimize Facebook, Google, Microsoft Ads faster and gain a competitive advantage every time. This is a smarter and more effective way of advertising and enhancing customer base, thus bringing in more business profits. Users can use this unique advertising platform to help businesses of any size win. One can either work individually or have the entire team access the software. Moreover, Adzooma analyzes the accounts around the clock. In fact, it uses machine learning techniques to improve the overall performances, which lets one stay in control, focus on different advertising strategies and win more customers. The software brings in all the tools that one needs to make paid advertising faster and effective in every way. It optimizes performances and boosts ROI, automates routine tasks and saves time. Next, it manages multiple accounts from one place, requests features via the feedback portal, runs reports that showcase the expected results, fixes all problems, and lastly highlights new opportunities to scale campaigns successfully. To get going with Adzooma, one simply needs to link his/her accounts and begin optimizing. ..show more

Features

AI Optimization Uses AI and machine learning to maximize a campaign's performance

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Budget Management Analyzing financial information to ensure all operations are within budget

Contextual Targeting Targeting based on content on the site

Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.

Demographic Targeting Targeting based on age, gender, marital status, income, education

Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Geo Targeting Targeting based on location, city, timezone, and country

Mobile Advertising Allows for ads to be placed and tracked in mobile apps

Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions

Reporting Sends instant status reports about the task with customer feedback

Retargeting Ability to retarget previous impressions to your site across the web

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

New York, United States / +1 (646) 825-6460

Nottingham, England / +44 (0) 333 443 9857

API

N/A

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

AppNexus Programmable Platform Custom Plan
Custom

Features

  • AI Optimization
  • Audience Targeting
  • Brand Safety and Fraud Protection
  • Budget Management
  • Creative Management
  • Demographic Targeting
  • Frequency Capping
  • Geo Targeting
  • Mobile Advertising
  • Omnichannel Campaign Management
  • Private Marketplace
  • Real-time Bidding
  • Reporting
  • Retargeting

Contact the Vendor for Detailed Pricing Information

View Price Page
Pilot
$49 /User/Month

Features

  • Up to $1K monthly spend
  • Live Chat
  • 24h refresh cycle
Advanced Pilot
$99 /User/Month

Features

  • Up to $10k monthly spend
  • Live Chat
  • Phone Support
  • 24h refresh cycle
Rocket Pilot
$249 /User/Month

Features

  • Up to $100k monthly spend
  • Live Chat
  • Phone Support
  • 12h refresh cycle
Galaxy Class
Custom

Features

  • Bespoke Features
  • Adzooma API
  • Unlimited Users
  • Unlimited Spend
View Price Page

SCREENSHOTS

AppNexus Programmable Platform Screenshots
Adzooma Screenshots
View 3 screenshot(s)

INTEGRATIONS

    NA
  • Slack

ALTERNATIVES

Top alternatives to AppNexus Programmable Platform

StackAdapt
StackAdapt
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The Trade Desk
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Choozle
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Adzooma
Bidtheatre
Bidtheatre

Top alternatives to Adzooma

AdEspresso
AdEspresso
WordStream
WordStream
StackAdapt
StackAdapt
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The Trade Desk
Choozle
Choozle