AppNexus Programmable Platform vs AdNabu Comparison

Remove All ADD PRODUCT AppNexus Programmable Platform AdNabu	85% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove AppNexus Programmable Platform Demand-Side Platforms (DSP)	85% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove AdNabu Demand-Side Platforms (DSP) (14 Ratings)
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ADD PRODUCT	85% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove AppNexus Programmable Platform Demand-Side Platforms (DSP)	85% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove AdNabu Demand-Side Platforms (DSP) (14 Ratings)
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Overview

Summary

Using the AppNexus Programmable Platform — you can build custom solutions that meet your clients’ unique objectives and create a competitive advantage for yourself. Leverage both AppNexus’ advanced machine learning and your business knowledge to buy inventory that delivers better business outcomes. Improve conversions or brand awareness by leveraging sophisticated targeting and optimization strategies. ..show more

Creating a Google Shopping Feed that has been approved and running successful Google Ads is a multi-step procedure. AdNabu allows you to create and validate a Google Merchant Center account. You may use AdNabu to automatically validate and claim your website. There will be no manual changes made to your website. The AdNabus software makes it simple to set up a Google Shopping feed and run Google Ads. All updates to your Shopify store are automatically retrieved and updated in the feed. Growing Shopify stores looking to boost sales with Google Ads while keeping their R.O.A.S. under control. The AdNabu software makes it simple to build a Google Shopping feed and run Google Ads. All updates to your Shopify store are automatically retrieved and updated in the feed. the most effective methods. Every product is given a score out of 100 by AdNabu. The score is based on a variety of Google Merchant Center variables that can help you improve your SEO, such as the duration of various feed attributes. The number of times a keyword appears in the title and description, as well as the image quality and size. For some Google Product Categories, promotions and discount prices are used, as well as recommended fields. ..show more

Features

AI Optimization Uses AI and machine learning to maximize a campaign's performance
Audience Targeting Allows you to serve different versions of a page to a different set of audience
Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc
Budget Management Analyzing financial information to ensure all operations are within budget
Contextual Targeting Targeting based on content on the site
Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.
Demographic Targeting Targeting based on age, gender, marital status, income, education
Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address
Geo Targeting Targeting based on location, city, timezone, and country
Mobile Advertising Allows for ads to be placed and tracked in mobile apps
Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.
Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding
Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions
Reporting Sends instant status reports about the task with customer feedback
Retargeting Ability to retarget previous impressions to your site across the web

TECHNICAL DETAILS

Access Monitoring
24/7 (Live rep)
Business Hours
Online

Contact Number/Address

New York, United States / +1 (646) 825-6460

Newark, Delaware / +1 415-323-6228

API

N/A

Deployment
SaaS/Web/Cloud
Mobile - Android
Mobile - iOS
Installed - Windows
Installed - Mac

Customers
Individuals
Freelancers
Large Enterprises
Medium Business
Small Business

Pricing

Pricing Model
Free Trial
Freemium
One-time license
Open-source
Subscription
Quotation Based

Plans
	AppNexus Programmable Platform Custom Plan Custom Features AI Optimization Audience Targeting Brand Safety and Fraud Protection Budget Management Creative Management Demographic Targeting Frequency Capping Geo Targeting Mobile Advertising Omnichannel Campaign Management Private Marketplace Real-time Bidding Reporting Retargeting Contact the Vendor for Detailed Pricing Information View Price Page	Growth $99 /Month Features Smart shopping Setup Basic Dynamic Search Setup Automated Budget Management Search campaigns setup Optimize keywords for maximum ROI Automatic keywords suggestions Bid Optimization Shopping Feed Audit Free Remarketing tag setup Free conversion tracking setup Free concierge onboarding worth S100 Evolve (Single Store) $499 /Month Features Includes features of Growth plan, plus Regular shopping campaigns Keyword and Product level optimization for shopping Automated creation of keywords specific text ads Shopping Feed Optimization Advertise up to 10000 products free Product sync every 24 hours Free concierge onboarding worth $500 Dedicated Account Manager Evolve (Multi Store) $999 /Month Features Includes features of Evolve (Single Store) plan, plus Product sync every 8 hours Connect up to 3 Merchant Centers Advertise in up to 3 Google Ads accounts Dedicated account manager View Price Page

Compare AppNexus Programmable Platform vs AdNabu