Home/Demand-Side Platforms (DSP)/AppNexus Programmable Platform vs AddApptrUpdated on: March 29, 2024

Compare AppNexus Programmable Platform vs AddApptr

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85% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Using the AppNexus Programmable Platform — you can build custom solutions that meet your clients’ unique objectives and create a competitive advantage for yourself. Leverage both AppNexus’ advanced machine learning and your business knowledge to buy inventory that delivers better business outcomes. Improve conversions or brand awareness by leveraging sophisticated targeting and optimization strategies. ..show more

AddApptr software helps people to make mobile advertisements. The software has several plug-ins, SDKs, and server-side integrations that are suitable for many mobile platforms. The software requires users to go through 3 simple steps to start making money from their creations. Firstly, they need to create an account for AddApptr. In the second step, SDK integration is involved. Here in the software, the details of technical documentation and the way in which SDK integration is possible are found. In the final step, AddApptr SDK integration takes place. The moment the app is live the creator starts earning money. The software has a dashboard that displays the revenues earned from the Ad networks the app is airing to. Besides, it displays RTBS daily. The software keeps the users aware of valuable information about their user bases like session length, MAU, and DAU. it analyses app delivery in the user’s app. ..show more

Features

AI Optimization Uses AI and machine learning to maximize a campaign's performance

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Budget Management Analyzing financial information to ensure all operations are within budget

Contextual Targeting Targeting based on content on the site

Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.

Demographic Targeting Targeting based on age, gender, marital status, income, education

Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Geo Targeting Targeting based on location, city, timezone, and country

Mobile Advertising Allows for ads to be placed and tracked in mobile apps

Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions

Reporting Sends instant status reports about the task with customer feedback

Retargeting Ability to retarget previous impressions to your site across the web

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

New York, United States / +1 (646) 825-6460

Hamburg, Germany

API

N/A

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

AppNexus Programmable Platform Custom Plan
Custom

Features

  • AI Optimization
  • Audience Targeting
  • Brand Safety and Fraud Protection
  • Budget Management
  • Creative Management
  • Demographic Targeting
  • Frequency Capping
  • Geo Targeting
  • Mobile Advertising
  • Omnichannel Campaign Management
  • Private Marketplace
  • Real-time Bidding
  • Reporting
  • Retargeting

Contact the Vendor for Detailed Pricing Information

View Price Page
AddApptr
Custom

Features

  • Create your free AddApptr account
  • To find the detailed technical documentation, on how to integrate the SDK
  • Integrate the AddApptr SDK. Once your app is live on the app stores, you will instantly earn more money
View Price Page

SCREENSHOTS

AppNexus Programmable Platform Screenshots
AddApptr Screenshots

ALTERNATIVES

Top alternatives to AppNexus Programmable Platform

StackAdapt
StackAdapt
The Trade Desk
The Trade Desk
Choozle
Choozle
Adzooma
Adzooma
Bidtheatre
Bidtheatre

Top alternatives to AddApptr

StackAdapt
StackAdapt
The Trade Desk
The Trade Desk
Choozle
Choozle
Adzooma
Adzooma
Bidtheatre
Bidtheatre