Compare AppNexus Programmable Platform vs Adapex

Summary

Using the AppNexus Programmable Platform — you can build custom solutions that meet your clients’ unique objectives and create a competitive advantage for yourself. Leverage both AppNexus’ advanced machine learning and your business knowledge to buy inventory that delivers better business outcomes. Improve conversions or brand awareness by leveraging sophisticated targeting and optimization strategies. ..show more

Adapex is an advanced digital monetization platform, developed to take your income to new heights with a single platform. It enables publishers to develop their ad revenue with a unified platform of exclusive tools and services. Adapex provides network agnostic access to optimized prebid with premium Google AdX EBDA and AdX, as well as more than thirty finest programmatic demand partners. With Adapex, you get a proprietary analytics, reporting, and performance suite, as well as an easy-to-use dashboard that integrates all data to maximize results and actual decision-making capabilities. It enables campaign management for in-house direct transactions. The platform handles all of your monetization demands in one place. With the newest approaches, technologies, and a transparent, unified, and powerful analytics platform, Adapex works together with you to uncover the best solutions for your site. It offers increased productivity and access to high-quality traffic. You can keep track of campaign intelligence in a single dashboard. Additionally, you can easily build sophisticated campaign buys with a single purchase that delivers a target audience across a network of distinct, specialty sites. ..show more

AI Optimization Uses AI and machine learning to maximize a campaign's performance

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Budget Management Analyzing financial information to ensure all operations are within budget

Contextual Targeting Targeting based on content on the site

Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.

Demographic Targeting Targeting based on age, gender, marital status, income, education

Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Geo Targeting Targeting based on location, city, timezone, and country

Mobile Advertising Allows for ads to be placed and tracked in mobile apps

Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions

Reporting Sends instant status reports about the task with customer feedback

Retargeting Ability to retarget previous impressions to your site across the web

Top alternatives to AppNexus Programmable Platform

StackAdapt

The Trade Desk

Choozle

Bidtheatre

dataxu

Top alternatives to Adapex

StackAdapt

The Trade Desk

Choozle

Bidtheatre

dataxu