Home/Customer Data Platform (CDP)/Amperity vs mParticleUpdated on: March 29, 2024

Compare Amperity vs mParticle

96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
89% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Start Free Trial

Start Free Trial

ADD PRODUCT
96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
89% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Start Free Trial

Start Free Trial

Overview

Summary

Amperity is a smart tool for optimizing campaigns and building long-term relationships with your customers. It gives predictive insights on customer’s buying patterns, product preferences, channels, and much more – all this makes it easy for marketing teams. Users can automate their campaigns, making things simple and easy. It helps brands and businesses understand their customers better by analyzing customer behavior. It provides users with a platform where they can gain access to several individual-level attributes to feed analytics such as modeling environments, data lakes, and business intelligence tools. It gives important business insights about customers by empowering users with reporting, data visualization, and fast SQL. Compliance teams can also use the platform to keep important assets safe and secure at every stage. Users can pull up customer information from every system, making it easy to collect and deliver relevant data for audits. The system comes with AI-powered models that are fine-tuned to the changing customer behavior to help brands stay on top of the game. ..show more

mParticle provides data aggregation and management solutions using secure APIs and SDKs connected to a company's systems. The solution enables companies to use the data in various applications such as marketing, analytics, and data warehousing. Additional services include measuring video and audio usage, managing customer profiles to understand critical milestones during a customer’s journey, and data filtration services. Users can influence the flow of data through a client’s output so that the data is leveraged. mParticle helps to create workspaces that act as data containers. Their specialization lies in four data domains: Data Connections, Data Quality, Data Governance, and Data-Driven Personalization. mParticle assists users in managing data quality, enforcing governance, and improving customer service interactions. The simplification and security of customer data infrastructure allow users to spend less time maintaining marketing tools and more time building critical elements. Users seeking to improve conversion rates, retention, and time-to-monetization can do so with the help of high-quality customer data that is readily available. ..show more

Features

360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Audience Builder Allows to segment the customers/subscribers using attributes and personas.

Behavior Tracking A tracking tool that facilitates fostering positive customer reaction

Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database

Data Enrichment A value-addition process of improving lead quality with new attributes.

Data Orchestration Automated process to integrate and sync data across multiple marketing channels

Data Source Import customer data from several sales and marketing channels

Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences

GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Hyper Targeting Delivering Ad content to extremely relevant interest group segments.

Identity Graph Create a correlation between individuals with identical match groups.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Seattle, Washington / +1-206-432-8302

New York, New York

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Amperity Starter Service
Custom

Features

  • Implementation Planning
  • Support
  • Success Enablement
Amperity Services PLUS
Custom

Features

  • Customer Data Strategy
  • Advanced Analytics
  • Enablement
  • Data Architecture Services
View Price Page
mParticle
Custom

Features

  • Data Infrastructure
  • Data Quality
  • Data Governance
  • Data-Driven Personalization
View Price Page

SCREENSHOTS

Amperity Screenshots
View 4 screenshot(s)
mParticle Screenshots

INTEGRATIONS

  • OneTrust
  • Sage Intacct
  • Adobe Marketo Engage
  • SAP ERP
  • Box
  • LinkedIn Marketing Solutions
  • Databricks
  • GitHub
  • Monetate
  • ReCharge
  • Google Search Console
  • Qualtrics Core XM
  • Amazon Kinesis
  • Campaign Monitor
  • MailChimp
  • RudderStack
  • Zuora Billing
  • Microsoft SQL Server
  • Amplitude Analytics
  • Jira
  • Amazon CloudFront
  • Recurly
  • Cordial
  • Kustomer
  • Comm100 Live Chat
  • Dropbox Business
  • Bluecore
  • Pendo
  • Adobe Analytics
  • Sailthru
  • Mixpanel
  • Delighted
  • Microsoft Dynamics GP
  • Microsoft Azure
  • Zendesk Chat
  • Zendesk Support
  • Quickbooks
  • Persado
  • Eventbrite
  • Xero
  • Intercom
  • WordPress
  • Freshdesk
  • MongoDB
  • Bazaarvoice
  • Listrak
  • Zendesk Sunshine
  • MySQL
  • Twilio Flex
  • Oracle Responsys
  • NetSuite
  • Azure Data Lake Analytics
  • MariaDB
  • Adobe Campaign
  • PrestaShop
  • Microsoft Azure AD
  • Klaviyo
  • Core dna
  • WooCommerce
  • Microsoft Dynamics 365 for Sales
  • Google Analytics
  • Salesforce
  • Optimizely
  • Pipedrive CRM
  • Shopify
  • Airtable
    NA

ALTERNATIVES

Top alternatives to Amperity

Tealium iQ
Tealium iQ
Salesforce
Salesforce
Segment
Segment
Zeotap
Zeotap
LeadBoxer
LeadBoxer

Top alternatives to mParticle

Hightouch Audiences
Hightouch Audiences
Amplitude
Amplitude
Segment
Segment
Zeotap
Zeotap
Amperity
Amperity