Amperity vs Lytics Comparison

Remove All ADD PRODUCT Amperity Lytics	96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Amperity Customer Data Platform (CDP) (12 Ratings)	90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Lytics Customer Data Platform (CDP) (68 Ratings)
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ADD PRODUCT	96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Amperity Customer Data Platform (CDP) (12 Ratings)	90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Lytics Customer Data Platform (CDP) (68 Ratings)
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Overview

Summary

Amperity is a smart tool for optimizing campaigns and building long-term relationships with your customers. It gives predictive insights on customer’s buying patterns, product preferences, channels, and much more – all this makes it easy for marketing teams. Users can automate their campaigns, making things simple and easy. It helps brands and businesses understand their customers better by analyzing customer behavior. It provides users with a platform where they can gain access to several individual-level attributes to feed analytics such as modeling environments, data lakes, and business intelligence tools. It gives important business insights about customers by empowering users with reporting, data visualization, and fast SQL. Compliance teams can also use the platform to keep important assets safe and secure at every stage. Users can pull up customer information from every system, making it easy to collect and deliver relevant data for audits. The system comes with AI-powered models that are fine-tuned to the changing customer behavior to help brands stay on top of the game. ..show more

Lytics is a customer data management platform built for businesses and marketing teams to improve performance by leveraging essential data to make relevant adjustments. This decision engine uses machine learning to interpret the needs of individual consumers and enable marketers to deliver a seamless and intuitive experience across multiple channels. With features that enable its users to transform data into meaningful customer journeys, Lytics provides exceptional insights for real-time improvements. It enables users to gain first-party insights by using sophisticated data science technology and create intelligent user profiles that are fully secure. Moreover, Lytics automated decision making with the help of AI to segment, suggest and extract the most relevant content based on prevailing market trends. Furthermore, it hones the existing marketing technology ecosystem by activating marketing channels in real-time. As an intelligent decision engine, Lytics comes equipped with services like Identity Resolution, enabling users to target anonymous and known customers with relevant campaigns in real-time. With more clever features like Behavioural Scoring, content affinity, audience segmentation, and product recommendations, Lytics enhances the overall business process management in an efficient manner. ..show more

Features

360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.
Audience Builder Allows to segment the customers/subscribers using attributes and personas.
Behavior Tracking A tracking tool that facilitates fostering positive customer reaction
Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database
Data Enrichment A value-addition process of improving lead quality with new attributes.
Data Orchestration Automated process to integrate and sync data across multiple marketing channels
Data Source Import customer data from several sales and marketing channels
Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences
GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union
Hyper Targeting Delivering Ad content to extremely relevant interest group segments.
Identity Graph Create a correlation between individuals with identical match groups.
Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.

TECHNICAL DETAILS

Access Monitoring
24/7 (Live rep)
Business Hours
Online

Contact Number/Address

Seattle, Washington / +1-206-432-8302

Portland, Oregon

API

Deployment
SaaS/Web/Cloud
Mobile - Android
Mobile - iOS
Installed - Windows
Installed - Mac

Customers
Individuals
Freelancers
Large Enterprises
Medium Business
Small Business

Pricing

Pricing Model
Free Trial
Freemium
One-time license
Open-source
Subscription
Quotation Based

Plans
	Amperity Starter Service Custom Features Implementation Planning Support Success Enablement Amperity Services PLUS Custom Features Customer Data Strategy Advanced Analytics Enablement Data Architecture Services View Price Page	Core CDP Custom Features 360° Unified profile Segmentation builder Engagement scores Engagement segments Website personalization Reporting Intelligence Custom Features 360° Unified profile Segmentation builder Engagement scores Engagement segments Website personalization Reporting Journey canvas Campaign import Content graph Insights Prediction scores Content recommendations Automate Custom Features 360° Unified profile Segmentation builder Engagement scores Engagement segments Website personalization Reporting Journey canvas Campaign import Content graph Insights Prediction scores Content recommendations Journey automation Next best experience Decisioning Delivery optimization View Price Page