Home/Demand-Side Platforms (DSP)/Amazon DSP vs AdCritterUpdated on: March 29, 2024

Compare Amazon DSP vs AdCritter

86% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
82% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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86% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display and video ads. Self-service and managed-service options are available with Amazon DSP. Self-service customers are in full control of their campaigns, and there are no management fees. The managed-service option is a great solution for companies that want access to Amazon DSP inventory with white glove service or those with limited programmatic experience. ..show more

AdCritter is a platform designed for ordinary marketers as it makes managing and buying programmatic campaigns easy and quick. The software provides its users with a simple self-serving platform with a low CPM and geo-targeting that makes it perfect for small agencies and companies. Users can choose cities and zip codes where they want their ads to run. They can also target any distance of a target in a single building or any range on a given address. AdCritter offers its users with targeting based on audience data, locations, and desired websites all in one place. The software helps to use geo-targeting to deliver advertisements to the most relevant prospects. One can match their existing parameters of a campaign such as custom audiences and keywords, and hence expand the campaigns outside the duopoly of Google and Facebook. Users can opt for a single retargeting campaign for all the visitors to the website of a client, or one can also build unique campaigns and retarget individual groups separately. ..show more

Features

AI Optimization Uses AI and machine learning to maximize a campaign's performance

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Budget Management Analyzing financial information to ensure all operations are within budget

Contextual Targeting Targeting based on content on the site

Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.

Demographic Targeting Targeting based on age, gender, marital status, income, education

Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Geo Targeting Targeting based on location, city, timezone, and country

Mobile Advertising Allows for ads to be placed and tracked in mobile apps

Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions

Reporting Sends instant status reports about the task with customer feedback

Retargeting Ability to retarget previous impressions to your site across the web

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

N/A

Nashville, Tennessee / (615) 515-3602

API

N/A

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Amazon DSP Custom Plan
Custom

Features

  • AI Optimization
  • Private Marketplace
  • Retargeting
  • Creative Management
  • Audience Targeting
  • Omnichannel Campaign Management
  • Real-time Bidding

Contact the Vendor for Detailed Pricing Information

View Price Page
Basic
$475 /Month

Features

  • Max Client Count (Agencies) : 15
  • Max Monthly Ad Spend : $75000 Max
  • Interest-Based Targeting
  • Keyword Targeting
  • Demographic Targeting
  • Retargeting
  • Location (Geo) Targeting : Up to 50 campaigns
  • Audience-Based Targeting : Up to 50 audiences
Growth
$2499 /Month

Features

  • Max Client Count (Agencies) : 50
  • Max Monthly Ad Spend : $150000 Max
  • Includes features of Basic plan, plus
  • Custom/CRM Audiences
  • Location (Geo) Targeting : Up to 100 campaigns
  • Audience-Based Targeting : Up to 100 audiences
Pro
$5499 /Month

Features

  • Max Client Count (Agencies) : 100
  • Max Monthly Ad Spend : $300000 Max
  • Includes features of Growth plan, plus
  • Location (Geo) Targeting : Up 300 campaigns
  • Audience-Based Targeting : Up to 300 audiences
Enterprise
Custom

Features

  • Max Client Count (Agencies) : Unlimited
  • Max Monthly Ad Spend : Unlimited
  • Includes features of Pro plan, plus
  • Location (Geo) Targeting : Unlimited
  • Audience-Based Targeting : Unlimited
View Price Page

SCREENSHOTS

Amazon DSP Screenshots
AdCritter Screenshots

ALTERNATIVES

Top alternatives to Amazon DSP

The Trade Desk
The Trade Desk
Paychex Flex
Paychex Flex
Nimble AMS
Nimble AMS
StackAdapt
StackAdapt
Choozle
Choozle

Top alternatives to AdCritter

StackAdapt
StackAdapt
The Trade Desk
The Trade Desk
Choozle
Choozle
Adzooma
Adzooma
Bidtheatre
Bidtheatre