Home/Customer Data Platform (CDP)/AgilOne vs mParticleUpdated on: March 28, 2024

Compare AgilOne vs mParticle

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83% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
89% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

AgilOne is a customer data platform for enterprise B2C companies. AgilOne's vision is to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. Through a single view of customers across all channels, predictive models to understand customer behavior, and real-time APIs to orchestrate personalized experiences across all touch-points, AgilOne creates authentic omnichannel customer relationships that maximize lifetime value. ..show more

mParticle provides data aggregation and management solutions using secure APIs and SDKs connected to a company's systems. The solution enables companies to use the data in various applications such as marketing, analytics, and data warehousing. Additional services include measuring video and audio usage, managing customer profiles to understand critical milestones during a customer’s journey, and data filtration services. Users can influence the flow of data through a client’s output so that the data is leveraged. mParticle helps to create workspaces that act as data containers. Their specialization lies in four data domains: Data Connections, Data Quality, Data Governance, and Data-Driven Personalization. mParticle assists users in managing data quality, enforcing governance, and improving customer service interactions. The simplification and security of customer data infrastructure allow users to spend less time maintaining marketing tools and more time building critical elements. Users seeking to improve conversion rates, retention, and time-to-monetization can do so with the help of high-quality customer data that is readily available. ..show more

Features

360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Audience Builder Allows to segment the customers/subscribers using attributes and personas.

Behavior Tracking A tracking tool that facilitates fostering positive customer reaction

Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database

Data Enrichment A value-addition process of improving lead quality with new attributes.

Data Orchestration Automated process to integrate and sync data across multiple marketing channels

Data Source Import customer data from several sales and marketing channels

Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences

GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Hyper Targeting Delivering Ad content to extremely relevant interest group segments.

Identity Graph Create a correlation between individuals with identical match groups.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Sunnyvale, California / +1 877-769-3047

New York, New York

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

AgilOne
Custom

Features

  • Single Customer View
  • Analytics and Machine Learning
  • Customer Data Activation and Orchestration
  • Advanced Segment Building
View Price Page
mParticle
Custom

Features

  • Data Infrastructure
  • Data Quality
  • Data Governance
  • Data-Driven Personalization
View Price Page

SCREENSHOTS

AgilOne Screenshots
View 4 screenshot(s)
mParticle Screenshots

INTEGRATIONS

  • Sprinklr
  • Google Analytics
  • Salesforce
  • Zendesk Support
  • Optimizely
  • Shopify
  • MailChimp
  • SendGrid
  • Eventbrite
    NA

ALTERNATIVES

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Top alternatives to mParticle

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