Home/AB Testing Software/Adobe Target vs Adobe AnalyticsUpdated on: February 3, 2023

Compare Adobe Target vs Adobe Analytics

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Overview

Summary

Adobe Target is a content testing, personalisation and automation solution for businesses to test their content and predict its performance in the market. It is a software that targets a customer and strikes them with the most relevant information or product description to generate more sales. Adobe Target uses A/B and multivariate tests to quickly understand and bring into action the best combinations of offers and layouts to attract customers. Users can create customised tests for a different type of users to see what they are looking for in a product. A/B test the whole experience, including images, user interface, copy, etc to provide the best possible experience. The software helps to personalise the customer based on gender, age, brand affinity or any profile data available on the site. Users can create their own parameters to personalise their customers across different stages of interaction. ..show more

Adobe Analytics offer deeper insights into relevant data, helping organisers mix, match and analyse information within their customer journey, backed by predictive intelligence and versatile reporting. The platform comes loaded with a plethora of award-winning tools that can be depended upon to convert vast streams of web data into understandable insights that everyone can work with. Further, true 360-degree customer views help with real-time insights from multiple working channels. Powerful attribution metrics are depended upon to dive deep into streamlined conversations and facilitate seamless decision making. Also, AI-powered predictive analytics offered by the software brings out hidden answers and opportunities under everyone’s notice with a single click of a button. Real-time integration with Adobe Sensei facilitates seamless decision making at unprecedented speed. The exclusive feature list of Adobe Analytics is quite interesting to indulge in and comprises a variety of metrics like flow analyser, tag managers, custom variables, anomaly detectors, remarketing triggers and unique processing rules to begin with. ..show more

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

N/A

N/A

API

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Adobe Target
Custom

Features

  • Product options
  • Volume
  • Omnichannel delivery

View Price Page
Select
Custom

Features

  • Ad hoc analysis with Analysis Workspace
  • Rules-based attribution
  • Offline data integration: 3
  • Additional predictive tools: Optional
  • Algorithmic attribution: Optional
Prime
Custom

Features

  • Ad hoc analysis with Analysis Workspace
  • Rules-based attribution
  • Offline data integration: 15
  • Advanced segmentation with Segment IQ
  • Anomaly detection
  • Contribution analysis: 10 Tokens (Runs)
  • Additional predictive tools: Optional
  • Algorithmic attribution: Optional
Ultimate
Custom

Features

  • Ad hoc analysis with Analysis Workspace
  • Rules-based attribution
  • Offline data integration: 200
  • Advanced segmentation with Segment IQ
  • Anomaly detection
  • Contribution analysis: 20 Tokens (Runs)
  • Additional predictive tools: Optional
  • Algorithmic attribution: Optional
View Price Page

SCREENSHOTS

Adobe Target Screenshots
View 2 screenshot(s)
Adobe Analytics Screenshots
View 4 screenshot(s)

ALTERNATIVES

Top alternatives to Adobe Target

LaunchDarkly
LaunchDarkly
Adobe Campaign
Adobe Campaign
Optimizely
Optimizely
Adobe Experience Manager
Adobe Experience Manager
Adobe Analytics
Adobe Analytics

Top alternatives to Adobe Analytics

Adobe Experience Manager
Adobe Experience Manager
Amplitude
Amplitude
Adobe Target
Adobe Target
Tableau
Tableau
Mixpanel
Mixpanel