Home/New SaaS Software/Adobe Campaign vs Pega MarketingUpdated on: March 29, 2024

Compare Adobe Campaign vs Pega Marketing

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Overview

Summary

Adobe Campaign is a cross-channel marketing software that empowers business houses to plan, coordinate, and execute dynamic campaigns as per their customers’ requirements via mobile, email, offline channels, and more. With this platform, users can improve their email marketing facilities by leveraging contextually relevant and personalized messages. Powered by Adobe Sensei, the platform is capable of analyzing email opening rates, send timings and more. Enterprises find this software useful to gather customer data from different resources and use them for their upcoming marketing campaigns. Users can seamlessly drive, test, and automate their campaigns across every channel with ease. They can also make use of the Adobe Analytics integration to identify valuable audiences in real-time and trigger relevant messages. Moreover, multilingual emails, offer management, campaign reporting, data connectors, customer profiles, audience segmentation, preference centers, etc., are some of the other highlighted and beneficial features offered by the software. ..show more

Pega Marketing is an intuitive decision-making platform with a scalable architecture that helps even the biggest of organisations stay agile, streamlined and ready for the next challenge. Thanks to the low-code platform and user-friendly interface, it significantly helps reduce manual processing, improve relationships between IT professionals, business users and developers alike. Quick automation is one of the sought-after features of Pega Marketing and Robotic Process Automation (RPA) makes the entire process easy by allowing bots to take care of every little detail associated with the project, thereby enabling the consultants to focus completely on their clients. Further, RPA also enables the elimination of errors to the maximum possible extent thereby increasing work efficiency. Pega Email Bot, Prediction Studio, Event Strategy Manager, Adaptive Decision Maker and Real-time Intelligence are some of the notable products under Pega Marketing’s exclusively designed Process AI. Additionally, Pega Process Fabric and Multi Experience Applications enable consistent performance across all channels, orchestrate work efficiently and pull in important data from existing systems. ..show more

Workvivo is a new breed of employee communication platform designed to build natural, meaningful bonds between teams while helping companies reach and engage their employees in ways that traditional tools simply can’t. ..show more

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

San Jose, California

Cambridge, MA

Cork city, Ireland

API

N/A

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Adobe Campaign
Custom

Features

  • Email Management
  • Cross-channel Marketing
  • Segmentation and Targeting
  • Adobe Analytics integration
  • Audience segmentation
  • Customer profiles
  • Data connectors
  • Campaign management
  • Campaign reporting
  • Direct mail
  • Offer management
  • Preference centers
  • Mobile marketing
View Price Page
Pega Marketing
Custom

Features

  • Customer Engagement
  • Personalized conversion rates
  • Real-time recommendations for agents
  • Integrate directly with Facebook, Google, and LinkedIn
View Price Page
Workvivo
Custom

Features

  • Employee Communication
  • Employee Engagement
  • Employee Experience
  • Social intranet
  • Workplace Insights
View Price Page

SCREENSHOTS

Adobe Campaign Screenshots
View 1 screenshot(s)
Pega Marketing Screenshots
Workvivo Screenshots

ALTERNATIVES

Top alternatives to Adobe Campaign

Braze
Braze
HubSpot CRM
HubSpot CRM
Adobe Target
Adobe Target
Adobe Marketo Engage
Adobe Marketo Engage
Adobe Analytics
Adobe Analytics

Top alternatives to Pega Marketing

Adobe Campaign
Adobe Campaign
Lifesight
Lifesight
Zulu5
Zulu5
Blueprint
Blueprint
Qualli
Qualli