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Summary |
Adobe Campaign is a cross-channel marketing software that empowers business houses to plan, coordinate, and execute dynamic campaigns as per their customers’ requirements via mobile, email, offline channels, and more. With this platform, users can improve their email marketing facilities by leveraging contextually relevant and personalized messages. Powered by Adobe Sensei, the platform is capable of analyzing email opening rates, send timings and more. Enterprises find this software useful to gather customer data from different resources and use them for their upcoming marketing campaigns. Users can seamlessly drive, test, and automate their campaigns across every channel with ease. They can also make use of the Adobe Analytics integration to identify valuable audiences in real-time and trigger relevant messages. Moreover, multilingual emails, offer management, campaign reporting, data connectors, customer profiles, audience segmentation, preference centers, etc., are some of the other highlighted and beneficial features offered by the software. ..show more |
Pega Marketing is an intuitive decision-making platform with a scalable architecture that helps even the biggest of organisations stay agile, streamlined and ready for the next challenge. Thanks to the low-code platform and user-friendly interface, it significantly helps reduce manual processing, improve relationships between IT professionals, business users and developers alike. Quick automation is one of the sought-after features of Pega Marketing and Robotic Process Automation (RPA) makes the entire process easy by allowing bots to take care of every little detail associated with the project, thereby enabling the consultants to focus completely on their clients. Further, RPA also enables the elimination of errors to the maximum possible extent thereby increasing work efficiency. Pega Email Bot, Prediction Studio, Event Strategy Manager, Adaptive Decision Maker and Real-time Intelligence are some of the notable products under Pega Marketing’s exclusively designed Process AI. Additionally, Pega Process Fabric and Multi Experience Applications enable consistent performance across all channels, orchestrate work efficiently and pull in important data from existing systems. ..show more |
Workvivo is a new breed of employee communication platform designed to build natural, meaningful bonds between teams while helping companies reach and engage their employees in ways that traditional tools simply can’t. ..show more |
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Top alternatives to Adobe Campaign
Braze
HubSpot CRM
Adobe Target
Adobe Marketo Engage
Adobe Analytics
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Top alternatives to Pega Marketing
Adobe Campaign
Lifesight
Zulu5
Blueprint
Qualli
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