Home/Demand-Side Platforms (DSP)/AdLib vs BucksenseUpdated on: March 29, 2024

Compare AdLib vs Bucksense

83% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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83% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

The AdLib software is a leading solution in Advanced Rendering technology. With decades of experience as programmatic marketers, engineers, and industry thought leaders, it’s a global ad platform is easy to access and use. Users can reach 95% of the world’s consumers over 500 billion times a day. The tool comes free of all barriers and complexities enabling marketers to easily launch campaigns across all channels. It’s an easy-to-use self-service platform where campaigns can be launched within minutes and sophisticated AI is used to automatically optimize it. Users can upload their own ads or let the tool build high performing ads in every size and format. The tool comes with 24/7 access to powerful transparent reporting and deep actionable insights. Users can select from over 150,000 audience segments from 50+ data providers and target their audiences from online and offline sources. It allows users to build their own applications, products, and workflows on top of the AdLib DSP. ..show more

Bucksense is the perfect platform to consult for in-house marketing. It enhances the profitability of digital marketing and helps clients to regain their control over activities, budgets, data and plans. Bucksense helps its client organisations by combining the benefits of SEO and SEM, social display, content marketing and native advertising to mention a few. These are all brought together to curate multi-channel strategies for the brand or company in concern. Bucksense further enables its clients to centralise these strategies in a single platform. This eliminates the possibility of losing data which might have been a concern if multiple marketers were involved. Secondly, it enables clients to understand what their customers desire by tracking their web behaviour, habits and searches. Going multichannel helps the client organisation to stay aware of its customers even when the banner is gone. An interactive dashboard makes it convenient to track all the ongoing campaigns from one platform, while detailed reports and DSPs enable granular control of the expenditures. ..show more

Features

AI Optimization Uses AI and machine learning to maximize a campaign's performance

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Budget Management Analyzing financial information to ensure all operations are within budget

Contextual Targeting Targeting based on content on the site

Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.

Demographic Targeting Targeting based on age, gender, marital status, income, education

Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Geo Targeting Targeting based on location, city, timezone, and country

Mobile Advertising Allows for ads to be placed and tracked in mobile apps

Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions

Reporting Sends instant status reports about the task with customer feedback

Retargeting Ability to retarget previous impressions to your site across the web

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

New York, NY

New York, New York

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Startup Access
$99 /Month

Features

  • Up to 10 Advertisers, 50 Campaigns & 100 Ads
  • Up to 3 User Accounts
  • Up to 50 Pixels
  • Email + Live Chat Support
Pro Access
$499 /Month

Features

  • Unlimited Advertisers, Campaigns, & Ads
  • Unlimited User Accounts
  • Unlimited Pixels
  • Email + Live Chat Support
  • CPA Campaign Optimization
Enterprise Access
Free

for clients >$10,000 monthly spend

Features

  • Includes features of Pro Access plan, plus
  • Email + Live Chat Support & Quarterly Strategy Sessions
  • Custom Scheduled Reports
  • Ad Screenshots
View Price Page
Bucksense
Custom

Features

  • Creative strategy & ongoing design
  • Media strategy
  • Campaign management
  • Self-serve platform and Marketing Analytics
  • Content marketing
  • SEO & SEM
View Price Page

SCREENSHOTS

AdLib Screenshots
Bucksense Screenshots
View 4 screenshot(s)

ALTERNATIVES

Top alternatives to AdLib

T Sheets
T Sheets
StackAdapt
StackAdapt
The Trade Desk
The Trade Desk
Choozle
Choozle
Adzooma
Adzooma

Top alternatives to Bucksense

StackAdapt
StackAdapt
The Trade Desk
The Trade Desk
Choozle
Choozle
Adzooma
Adzooma
Bidtheatre
Bidtheatre