Compare Adelphic vs AdTheorent

Summary

Adelphic is an enterprise-grade programmatic software that helps brands, agencies, and other large media buyers to engage with their clients/customers across numerous formats and devices like desktop, mobile, digital out of home, TV, audio, etc. The software provides its users with an intuitive platform where they can plan, measure, and execute their campaigns through a self-service platform. It enables marketers to plan, measure, and achieve their media campaigns without compromising on data transparency and scale. Users can target, forecast, and manage new segments by matching their customer data against several registered users through the software. Adelphic allows its users to use known identity attributes such as purchase history, demographics, and web browsing activity to define audience segments. The software enables its users to maintain the identities of one’s customers with the help of this fully integrated platform, which connects offline activities and various devices with real people allowing the users to seamlessly measure and execute campaigns. It is driven by first-party data that brings the accuracy of people-based targetting into program-based ad buying. ..show more

AdThorent is a process automation platform that helps you deliver full-funnel marketing in order to boost awareness and lower-funnel conversions for your online business. It enables you to use the power of real-world and digital relationships with the cross-environment map to create machine learning solutions for your company. With AdThorent, you can deliver real-world campaign results with machine learning solutions tailored to your industry. It specializes in identifying and reaching in-market car consumers using advanced technologies, resulting in real-world results for automobile brands at scale. AdTheorent's technology and machine learning-based targeting provide you privacy without compromising speed. The platform helps restaurants achieve full-funnel results for increasing foot traffic, enabling online ordering and app downloads. AdTheorentRx focuses on providing healthcare companies with privacy-conscious and brand-safe machine learning solutions that drive brand-specific business results at scale. You can identify potential customers without having to depend on sensitive personal data. You can extend your search beyond endemic health characteristics to find new customers on a large scale. Additionally, the platform doesn’t use cookies or one-to-one advertising for enhanced security. ..show more

Top alternatives to Adelphic

The Trade Desk

BURQ iPaaS

CI HUB

SureTriggers

Activepieces

Top alternatives to AdTheorent

StackAdapt

The Trade Desk

Choozle

Adzooma

Bidtheatre